Hybrid Digital Marketing Manager — Paid Media & Growth

Spotlight Retail Group; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Team discounts

Profit share

Gym discounts

EAP

Job summary

Spotlight Group Holdings in Melbourne is seeking a Digital Marketing Manager to lead paid digital strategies across search, programmatic, and affiliates, driving eCommerce and store growth in a permanent hybrid role.

You'll own campaign performance, budget allocation, and a test-and-learn culture while collaborating with eCommerce, Brand, CRM, and Analytics teams and external agencies to deliver measurable business impact.

Qualifications

• Minimum 6 years in paid digital or performance marketing.
• Experience managing paid search, programmatic, and affiliate programs at scale.
• Strong knowledge of ecommerce performance drivers and conversion optimization.

Responsibilities

• Strategy & Execution: Lead always-on and seasonal paid digital campaigns across Paid Search, Performance Max, Programmatic, and Affiliates to hit growth targets.
• Digital Roadmap: Monitor and evolve the digital roadmap, test-and-learn initiatives, and supplier partnerships.
• Budget & Financial Governance: Manage multi-channel digital investments, forecasts, reconciliations, and ROI optimization.
• Analytics & Innovation: Leverage analytics tools to generate actionable insights and champion digital best practices.
• Stakeholder & Agency Leadership: Build strong relationships with external agencies and cross-functional teams.

Skills

Paid media management

Performance marketing

Paid search

Programmatic

Affiliate marketing

Analytics

Tools

Google Analytics

Looker Studio

Google Marketing Platforms

Excel

Job description

Spotlight Group Holdings in Melbourne is seeking a Digital Marketing Manager to lead paid digital strategies across search, programmatic, and affiliates, driving eCommerce and store growth in a permanent hybrid role.

You'll own campaign performance, budget allocation, and a test-and-learn culture while collaborating with eCommerce, Brand, CRM, and Analytics teams and external agencies to deliver measurable business impact.