Hybrid Channel Marketing Manager – ANZ Growth & Partnerships

Foodandwine; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

SoftwareOne in Sydney is seeking a Channel Marketing Manager to lead partner-driven demand generation and go-to-market activities across ANZ. You will collaborate with Sales and technology partners to build joint plans and execute integrated campaigns across digital, events, and content to drive pipeline and measurable commercial outcomes.

The role reports to the Marketing Director, ANZ - Marketing & Channel, with a hybrid work arrangement.

Qualifications

• Strong experience in channel, partner or B2B marketing within technology, cloud, software or IT services.
• Proven ability to develop and execute partner-led campaigns and go-to-market programs.
• Strong understanding of demand generation, pipeline development and marketing ROI.
• Experience collaborating with Sales teams and external technology partners.

Responsibilities

• Develop and execute joint marketing plans with strategic technology partners, aligned to ANZ sales priorities, partner objectives and growth opportunities.
• Plan and deliver integrated partner campaigns across digital, content, events, webinars and other demand-generation channels.
• Partner closely with Sales and partner stakeholders to identify target audiences, priority solutions and opportunities to generate and accelerate pipeline.
• Manage channel marketing programs from planning through to execution, ensuring strong coordination across internal teams and external partners.
• Track campaign performance, pipeline contribution and ROI, using insights to optimise marketing activity and investment.
• Support partner events, executive engagements and enablement initiatives that strengthen relationships, market presence and customer engagement.

Skills

Channel marketing

Partner marketing

B2B marketing

Demand generation

Campaign management

Sales alignment

ROI measurement

Cross-functional collaboration

Stakeholder management

Commercial mindset

Job description

SoftwareOne in Sydney is seeking a Channel Marketing Manager to lead partner-driven demand generation and go-to-market activities across ANZ. You will collaborate with Sales and technology partners to build joint plans and execute integrated campaigns across digital, events, and content to drive pipeline and measurable commercial outcomes.

The role reports to the Marketing Director, ANZ - Marketing & Channel, with a hybrid work arrangement.