Hybrid Category Insights Lead (Remote 2x/wk)

Beiersdorf Group; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Work from home 2 days per week

Onsite gym

5 min walk from Metro

Additional annual leave days

Health and Wellbeing programs (Calm)

Free products annually

Internal mentoring program

Career development plans

Employee Referral Program

Job summary

Beiersdorf AG in Sydney seeks a Category Insights Manager to bridge Sales and Consumer Marketing, driving end-to-end category information flow and insightful, cross-channel execution. You will translate category plans into strategies, present insights, and lead portfolio development for key categories.

You will develop growth strategies from shopper and retail data, lead reviews with retailers, and partner across teams for launches and assortment decisions, while delivering compelling

Qualifications

• Degree in Business, Marketing or related field.
• 4–5 years in Category Management, Category Insights, Trade Marketing or Account Management in FMCG.
• Strong experience with syndicated data sources (Circana/IRI, Quantium, Nielsen or equivalent).
• Advanced analytical skills to translate data into clear commercial recommendations.
• Understanding of category management, assortment optimisation and shopper insights.
• Excellent presentation, storytelling and stakeholder management.
• Proven ability to manage multiple projects with attention to detail.

Responsibilities

• Develop category growth strategies using shopper and retail data.
• Lead category reviews for key retail customers with insights and recommendations.
• Analyse performance to identify trends, risks and growth opportunities.
• Collaborate with Sales, Consumer Marketing and Customer Marketing for planning, launches and assortment decisions.
• Develop category assortments, ranging and shelf strategies aligned to needs.
• Create presentations and business cases influencing stakeholders.
• Generate shopper insights supporting strategy, activation and decisions.
• Monitor product performance and category initiatives for continuous improvement.

Skills

Category management

Insights

Stakeholder management

Data analysis

Presentation

Cross-functional collaboration

Project management

Education

Bachelor's degree in Business, Marketing or related field

Tools

Circana/IRI data

Quantium

Nielsen

Job description

Beiersdorf AG in Sydney seeks a Category Insights Manager to bridge Sales and Consumer Marketing, driving end-to-end category information flow and insightful, cross-channel execution. You will translate category plans into strategies, present insights, and lead portfolio development for key categories.

You will develop growth strategies from shopper and retail data, lead reviews with retailers, and partner across teams for launches and assortment decisions, while delivering compelling