Hospitality Content & Social Lead – 2-Venue Co-ordinator

Primo; Melbourne; Vor Ort; AUD 90.000 - 130.000; Vollzeit

Zusammenfassung

Primo is seeking a creative and strategic marketing professional to lead content, social media, email, and paid advertising for two established hospitality venues in Fitzroy and Northcote. This full-time role requires frequent on-site presence and collaboration with the Brand Lead to align content with campaigns and events.

You will develop original ideas, produce photography and video, manage Instagram/TikTok, craft copy and eDMs, and drive bookings and visits through Meta ads and AI-enabled

Qualifikationen

• Proven experience creating content for and managing Instagram and TikTok accounts.
• Strong photography and videography skills, ideally in food and lifestyle.
• Excellent copywriting skills, with the ability to adapt tone to different brands and audiences.
• Experience with email marketing platforms and building EDMs.
• Skill with design tools such as Adobe Creative Suite and InDesign.
• Hands-on experience with Meta Ads Manager.
• A working knowledge of AI tools as they apply to marketing and content production.
• A strong interest in food and hospitality, shown through industry employment or work with hospitality clients.
• Knowledge of search engine optimisation (SEO).
• Experience with website and landing page design.
• Audio editing and motion graphics skills.

Aufgaben

• Develop original campaign and content ideas that are insightful, entertaining, and highly engaging.
• Create and run an integrated marketing strategy across social media, email, paid advertising, and in‑venue promotion.
• Turn strategic plans into measurable results.
• Produce high-quality food and venue photography and videography that shows the atmosphere and character of each venue.
• Create short-form video content for Instagram and TikTok, including Reels, trend-based content and behind-the-scenes material.
• Edit photo, video and audio to a professional standard.
• Plan, create, schedule, and publish content primarily on Instagram and TikTok for both businesses.
• Manage community engagement, including replies to comments and direct messages.
• Monitor platform trends and algorithm changes, and adjust the content approach to grow reach and engagement.
• Write clear, persuasive, on-brand copy for social media, email, advertising and web channels.
• Write and design eDMs that are mobile‑optimised, visually consistent and set up for deliverability.
• Write and design in‑venue collateral, including posters, signage and event promotions.
• Produce graphics and visual assets that keep each brand consistent across digital and physical touchpoints.
• Plan, build and manage Meta (Facebook and Instagram) advertising campaigns.
• Set up audience targeting, creative testing and sales funnels that drive bookings and visits.
• Monitor campaign performance and optimise for return on ad spend.
• Use AI tools to make your role more efficient.
• Apply AI with sound judgement, keeping the quality and authenticity of each brand.
• Track and report on key performance metrics across social media, email and paid advertising, and recommend improvements based on the data.

Kenntnisse

Content marketing

Social media management

Photography

Videography

Copywriting

Graphic design

Paid advertising

AI tools

SEO knowledge

Email marketing

Analytics

Campaign planning

Tools

Adobe Creative Suite

InDesign

Meta Ads Manager

SEO tools

Jobbeschreibung

Primo is seeking a creative and strategic marketing professional to lead content, social media, email, and paid advertising for two established hospitality venues in Fitzroy and Northcote. This full-time role requires frequent on-site presence and collaboration with the Brand Lead to align content with campaigns and events.

You will develop original ideas, produce photography and video, manage Instagram/TikTok, craft copy and eDMs, and drive bookings and visits through Meta ads and AI-enabled