Content & Digital Marketing Co-ordinator: Hospitality

Primo; Melbourne; Presencial; AUD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Primo is seeking a creative and strategic marketing professional to lead content, social media, email, and paid advertising for two established hospitality venues in Fitzroy and Northcote. This full-time role requires frequent on-site presence and collaboration with the Brand Lead to align content with campaigns and events.

You will develop original ideas, produce photography and video, manage Instagram/TikTok, craft copy and eDMs, and drive bookings and visits through Meta ads and AI-enabled

Formación

• Proven experience creating content for and managing Instagram and TikTok accounts.
• Strong photography and videography skills, ideally in food and lifestyle.
• Excellent copywriting skills, with the ability to adapt tone to different brands and audiences.
• Experience with email marketing platforms and building EDMs.
• Skill with design tools such as Adobe Creative Suite and InDesign.
• Hands-on experience with Meta Ads Manager.
• A working knowledge of AI tools as they apply to marketing and content production.
• A strong interest in food and hospitality, shown through industry employment or work with hospitality clients.
• Knowledge of search engine optimisation (SEO).
• Experience with website and landing page design.
• Audio editing and motion graphics skills.

Responsabilidades

• Develop original campaign and content ideas that are insightful, entertaining, and highly engaging.
• Create and run an integrated marketing strategy across social media, email, paid advertising, and in‑venue promotion.
• Turn strategic plans into measurable results.
• Produce high-quality food and venue photography and videography that shows the atmosphere and character of each venue.
• Create short-form video content for Instagram and TikTok, including Reels, trend-based content and behind-the-scenes material.
• Edit photo, video and audio to a professional standard.
• Plan, create, schedule, and publish content primarily on Instagram and TikTok for both businesses.
• Manage community engagement, including replies to comments and direct messages.
• Monitor platform trends and algorithm changes, and adjust the content approach to grow reach and engagement.
• Write clear, persuasive, on-brand copy for social media, email, advertising and web channels.
• Write and design eDMs that are mobile‑optimised, visually consistent and set up for deliverability.
• Write and design in‑venue collateral, including posters, signage and event promotions.
• Produce graphics and visual assets that keep each brand consistent across digital and physical touchpoints.
• Plan, build and manage Meta (Facebook and Instagram) advertising campaigns.
• Set up audience targeting, creative testing and sales funnels that drive bookings and visits.
• Monitor campaign performance and optimise for return on ad spend.
• Use AI tools to make your role more efficient.
• Apply AI with sound judgement, keeping the quality and authenticity of each brand.
• Track and report on key performance metrics across social media, email and paid advertising, and recommend improvements based on the data.

Conocimientos

Content marketing

Social media management

Photography

Videography

Copywriting

Graphic design

Paid advertising

AI tools

SEO knowledge

Email marketing

Analytics

Campaign planning

Herramientas

Adobe Creative Suite

InDesign

Meta Ads Manager

SEO tools

Descripción del empleo

We are looking for a creative and strategic marketing professional to lead content, social media, email, and paid advertising for two established hospitality venues in Fitzroy and Northcote. You will develop original ideas and turn them into high-quality content that builds brand awareness, engagement and revenue.

This is a full-time position that will require you to frequent the venues throughout the week, including evenings to capture content. You will spend part of your time on site at both venues, with your desk located at our Fitzroy hub.

Key Responsibilities

Develop original campaign and content ideas that are insightful, entertaining, and highly engaging, so both brands stand out in a competitive market.

Create and run an integrated marketing strategy across social media, email, paid advertising, and in‑venue promotion.

Turn strategic plans into measurable results.

Content Creation: Photography & Videography

Produce high-quality food and venue photography and videography that shows the atmosphere and character of each venue.

Create short-form video content for Instagram and TikTok, including Reels, trend-based content and behind-the-scenes material.

Edit photo, video and audio to a professional standard.

Social Media Management

Plan, create, schedule, and publish content primarily on Instagram and TikTok for both businesses.

Manage community engagement, including replies to comments and direct messages.

Monitor platform trends and algorithm changes, and adjust the content approach to grow reach and engagement.

Copywriting

Write clear, persuasive, on-brand copy for social media, email, advertising and web channels.

Write and design eDMs that are mobile‑optimised, visually consistent and set up for deliverability.

Write and design in‑venue collateral, including posters, signage and event promotions.

Design

Produce graphics and visual assets that keep each brand consistent across digital and physical touchpoints.

Paid Advertising

Plan, build and manage Meta (Facebook and Instagram) advertising campaigns.

Set up audience targeting, creative testing and sales funnels that drive bookings and visits.

Monitor campaign performance and optimise for return on ad spend.

Use of AI Tools

Use AI tools to make your role more efficient.

Apply AI with sound judgement, keeping the quality and authenticity of each brand.

Work closely with the Brand Lead to align content with campaigns, events and promotions.

Track and report on key performance metrics across social media, email and paid advertising, and recommend improvements based on the data.

Selection Criteria

Proven experience creating content for and managing Instagram and TikTok accounts.

Strong photography and videography skills, ideally in food and lifestyle.

Excellent copywriting skills, with the ability to adapt tone to different brands and audiences.

Experience with email marketing platforms and building EDMs.

Skill with design tools such as Adobe Creative Suite and InDesign.

Hands-on experience with Meta Ads Manager.

A working knowledge of AI tools as they apply to marketing and content production.

A strong interest in food and hospitality, shown through industry employment or work with hospitality clients.

Knowledge of search engine optimisation (SEO).

Experience with website and landing page design.

Audio editing and motion graphics skills.

Skills & Attributes:

Strong creative and strategic thinking.

High attention to detail and a commitment to quality.

Ability to work on your own and as part of an on-site team.

Excellent written and verbal communication skills.

A self-motivated, proactive approach.