Head of Sales

Big Bus Tours; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Big Bus Tours in Sydney seeks an exceptional Head of Sales to lead the Sydney Sales Team and grow revenue across tourism, travel, and trade sectors.

You will drive the sales strategy, forge partnerships with distributors, hotels, attractions and travel trade operators, and oversee complex commercial negotiations. This pivotal leadership role focuses on expanding presence and delivering outstanding partner and customer experiences.

Qualifications

• Significant senior sales leadership experience within tourism, travel, attractions, or a related commercial sector.
• Proven track record of delivering revenue growth through partnerships and account management.
• Strong networks and industry knowledge across tourism and travel trade.
• Advanced commercial and negotiation skills, including pricing and contracts.
• Experience leading and developing high-performing sales teams.

Responsibilities

• Develop and deliver an ambitious sales strategy that drives revenue growth and market share.
• Build and strengthen strategic partnerships across tourism and attractions.
• Lead complex commercial negotiations including contracts, pricing, promotions and partnerships.
• Identify new business opportunities and emerging revenue streams.
• Collaborate with Operations, Marketing, Finance and Customer Service to deliver partner experiences.
• Monitor account performance, profitability and growth opportunities to maximise outcomes.
• Lead, mentor and develop a high-performing sales team with accountability and collaboration.
• Represent Big Bus Tours within the tourism industry and with key stakeholders.

Skills

Senior sales leadership

Strategic partnerships

Negotiation skills

Team leadership

Revenue growth

Job description

At Big Bus Tours, we don't just sell sightseeing tours - we create unforgettable city experiences.

As the world's largest operator of open-top sightseeing tours, Big Bus Tours inspires millions of visitors every year to discover the world's most iconic destinations. Operating in more than 29 cities across four continents, we've spent over 30 years turning tourists into explorers and helping travellers create lasting memories.

In Sydney, we're passionate about showcasing the very best our city has to offer. From world-famous landmarks to hidden local gems, we connect visitors with extraordinary experiences every day. Now, we're looking for an exceptional sales leader to help us grow our reach and drive the next chapter of our success.

• Vacancy: Head of Sales
• Hours: Full Time
• Location: Office is based in Banksmeadow

We are seeking an ambitious, commercially savvy, and relationship-driven Head of Sales to lead our Sydney Sales Team.

This is a pivotal leadership role responsible for growing revenue, strengthening strategic partnerships and expanding our presence across the tourism, travel and trade sectors. You'll lead the development and execution of our sales strategy while building strong relationships with key industry partners, distributors, travel trade operators, hotels, attractions and tourism stakeholders.

Leading a team of Sales Managers and Customer Sales Representatives, you'll inspire performance, foster collaboration and help position Big Bus Tours as a must-do Sydney experience for visitors from around the world.

What You'll Be Doing

• Develop and deliver an ambitious sales strategy that drives sustainable revenue growth and market share.
• Build and strengthen strategic partnerships across the tourism, travel and attraction sectors.
• Lead complex commercial negotiations, including contracts, pricing, promotions and partnership agreements.
• Identify new business opportunities, emerging market trends and innovative revenue streams.
• Collaborate closely with Operations, Marketing, Finance and Customer Service teams to deliver exceptional partner and customer experiences.
• Monitor account performance, profitability, and growth opportunities to maximise commercial outcomes.
• Lead, mentor, and develop a high-performing sales team, creating a culture of accountability, collaboration and success.
• Represent Big Bus Tours within the tourism industry, building strong relationships with key stakeholders and industry bodies.

About You

You're an experienced sales leader who thrives on building relationships, creating opportunities and delivering results.

You understand the tourism landscape, have a passion for customer experiences, and know how to turn partnerships into long-term commercial success. You're equally comfortable discussing strategy in the boardroom, negotiating major commercial agreements and inspiring your team to exceed targets.

You'll bring:

• Significant senior sales leadership experience within tourism, travel, attractions, or a related commercial sector.
• A proven track record of delivering revenue growth through strategic partnerships and account management.
• Strong networks and industry knowledge across tourism, travel trade, or destination marketing.
• Advanced commercial and negotiation skills, including pricing, contracting and margin management.
• Experience leading and developing successful, high-performing sales teams.
• Strong business acumen, financial literacy and analytical capability.
• Outstanding communication, presentation and stakeholder management skills.
• A proactive, energetic, and entrepreneurial approach to business development.

Why Join Big Bus Tours?

• Join a globally recognised tourism brand operating in some of the world's most exciting destinations.
• Play a key role in shaping how millions of visitors experience Sydney.
• Lead a passionate and dedicated team within a dynamic and growing business.
• Build valuable industry relationships across the tourism sector.
• Be part of a company that celebrates curiosity, adventure, innovation and diversity.

Requirements

• A cover letter and current resume must be included with your CV.
• Applicants must have the right to work in Australia