Head of Sales - Sydney

City Sightseeing Pty Ltd; Bayside; On-site; AUD 180,000 - 240,000; Full time

Job summary

City Sightseeing Pty Ltd in Sydney is seeking an ambitious Head of Sales to lead our Sydney Sales Team. This pivotal leadership role will grow revenue, strengthen partnerships and expand our presence across tourism, travel and trade sectors.

You will develop and execute a sales strategy, build relationships with distributors, hotels and attractions, mentor a high-performing team, and represent Big Bus Tours within the tourism industry to drive sustainable growth.

Qualifications

• Significant senior sales leadership experience within tourism, travel, attractions, or a related commercial sector.
• Proven track record of delivering revenue growth through strategic partnerships and account management.
• Strong networks and industry knowledge across tourism, travel trade, or destination marketing.

Responsibilities

• Develop and deliver an ambitious sales strategy that drives sustainable revenue growth and market share.
• Build and strengthen strategic partnerships across the tourism, travel and attraction sectors.
• Lead complex commercial negotiations, including contracts, pricing, promotions and partnership agreements.
• Identify new business opportunities, emerging market trends and innovative revenue streams.
• Collaborate closely with Operations, Marketing, Finance and Customer Service teams to deliver exceptional partner and customer experiences.
• Monitor account performance, profitability, and growth opportunities to maximise commercial outcomes.
• Lead, mentor, and develop a high-performing sales team, creating a culture of accountability, collaboration and success.
• Represent Big Bus Tours within the tourism industry, building strong relationships with key stakeholders and industry bodies.

Skills

Senior sales leadership

Strategic partnerships

Negotiation

Account management

Team leadership

Commercial acumen

Job description

City Sightseeing Pty Ltd – Banksmeadow NSW

Help Shape How the World Experiences Sydney

At Big Bus Tours, we don't just sell sightseeing tours - we create unforgettable city experiences.

As the world's largest operator of open-top sightseeing tours, Big Bus Tours inspires millions of visitors every year to discover the world's most iconic destinations. Operating in more than 29 cities across four continents, we've spent over 30 years turning tourists into explorers and helping travellers create lasting memories.

In Sydney, we're passionate about showcasing the very best our city has to offer. From world-famous landmarks to hidden local gems, we connect visitors with extraordinary experiences every day. Now, we're looking for an exceptional sales leader to help us grow our reach and drive the next chapter of our success.

The Opportunity

We are seeking an ambitious, commercially savvy, and relationship-driven Head of Sales to lead our Sydney Sales Team.

This is a pivotal leadership role responsible for growing revenue, strengthening strategic partnerships and expanding our presence across the tourism, travel and trade sectors. You'll lead the development and execution of our sales strategy while building strong relationships with key industry partners, distributors, travel trade operators, hotels, attractions and tourism stakeholders.

Leading a team of Sales Managers and Customer Sales Representatives, you'll inspire performance, foster collaboration and help position Big Bus Tours as a must-do Sydney experience for visitors from around the world.

What You’ll Be Doing

• Develop and deliver an ambitious sales strategy that drives sustainable revenue growth and market share.
• Build and strengthen strategic partnerships across the tourism, travel and attraction sectors.
• Lead complex commercial negotiations, including contracts, pricing, promotions and partnership agreements.
• Identify new business opportunities, emerging market trends and innovative revenue streams.
• Collaborate closely with Operations, Marketing, Finance and Customer Service teams to deliver exceptional partner and customer experiences.
• Monitor account performance, profitability, and growth opportunities to maximise commercial outcomes.
• Lead, mentor, and develop a high-performing sales team, creating a culture of accountability, collaboration and success.
• Represent Big Bus Tours within the tourism industry, building strong relationships with key stakeholders and industry bodies.

About You

You're an experienced sales leader who thrives on building relationships, creating opportunities and delivering results.

You understand the tourism landscape, have a passion for customer experiences, and know how to turn partnerships into long-term commercial success. You're equally comfortable discussing strategy in the boardroom, negotiating major commercial agreements and inspiring your team to exceed targets.

You’ll bring:

• Significant senior sales leadership experience within tourism, travel, attractions, or a related commercial sector.
• A proven track record of delivering revenue growth through strategic partnerships and account management.
• Strong networks and industry knowledge across tourism, travel trade, or destination marketing.
• Advanced commercial and negotiation skills, including pricing, contracting and margin management.
• Experience leading and developing successful, high-performing sales teams.
• Strong business acumen, financial literacy and analytical capability.
• Outstanding communication, presentation and stakeholder management skills.
• A proactive, energetic, and entrepreneurial approach to business development.

Why Join Big Bus Tours?

• Join a globally recognised tourism brand operating in some of the world's most exciting destinations.
• Play a key role in shaping how millions of visitors experience Sydney.
• Lead a passionate and dedicated team within a dynamic and growing business.
• Build valuable industry relationships across the tourism sector.
• Be part of a company that celebrates curiosity, adventure, innovation and diversity.

Requirements

A cover letter and current resume must be included with your application.

Applicants must be Australian or New Zealand citizens, or Australian permanent residents.