Head Of Sales

Reo Group; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

Reo Group in Western Sydney is seeking an experienced Head of Sales to own the sales function and drive growth. You will translate business objectives into a clear sales strategy, lead the team and manage pipeline, forecast and CRM with accountability.

You will work closely with the Managing Director and senior stakeholders to align sales with delivery capability and broader business objectives, building a high-performance culture.

Qualifications

• Proven ability to own and deliver against significant sales targets.
• Experience building or transforming a sales function within a growing business.
• Strong leadership, coaching and performance management skills.
• Ability to translate commercial strategy into an executable sales plan with measurable outcomes.

Responsibilities

• Take full ownership of the sales number, revenue performance and commercial outcomes.
• Develop and execute a clear sales strategy aligned to the company's growth objectives.
• Build a practical sales framework covering targets, activity, pipeline, conversion and accountability.
• Lead, coach and develop the existing sales team, creating a high-performance and accountable culture.
• Establish clear lead and lag measures and ensure consistent performance against KPIs.
• Drive proactive business development and new client acquisition, reducing reliance on inbound and repeat business.
• Strengthen strategic account management and identify opportunities to increase revenue across existing clients.
• Own pipeline management, forecasting and CRM discipline, providing confidence and visibility to the MD and SLT.
• Identify performance gaps quickly and implement practical strategies to close them.
• Work collaboratively across the business to ensure Sales and delivery teams are aligned.
• Represent the business with senior clients and stakeholders, building credibility and long-term relationships.
• Identify opportunities to improve sales productivity, process and capability as the business scales.
• Lead by example and establish a culture of ownership, urgency, accountability and continuous improvement.

Skills

Leadership

Strategic planning

Sales strategy

Pipeline management

Account management

Job description

Job Description

Location: Western Sydney

Role Highlight: This is an opportunity for a commercially ambitious sales leader to take ownership of an established sales team and build the structure, accountability and sales engine required for the next stage of growth.

Reporting directly to the Managing Director and sitting within the Senior Leadership Team, you will have the autonomy and influence to shape the sales strategy, lead the team and directly impact the company's revenue trajectory.

Role Overview

We are seeking an experienced Head of Sales to take ownership of the sales function and drive the next phase of commercial growth. You will translate business objectives into a clear and executable sales strategy, establish the right frameworks and KPIs, and create accountability across the team. You will own the sales number, pipeline, conversion and forecast while ensuring the team is focused on the activity that drives meaningful commercial outcomes.

This is an opportunity for someone who is fuelled by challenge and wants to build rather than simply maintain. You will lead and develop the existing sales team, increase proactive business development, strengthen key account management and create greater alignment between Sales and the broader business. You will work closely with senior operational and technical stakeholders to ensure the commercial strategy is aligned with delivery capability and broader business objectives.

Responsibilities

• Take full ownership of the sales number, revenue performance and commercial outcomes.
• Develop and execute a clear sales strategy aligned to the company's growth objectives.
• Build a practical sales framework covering targets, activity, pipeline, conversion and accountability.
• Lead, coach and develop the existing sales team, creating a high-performance and accountable culture.
• Establish clear lead and lag measures and ensure consistent performance against agreed KPIs.
• Drive proactive business development and new client acquisition, reducing reliance on inbound and repeat business.
• Strengthen strategic account management and identify opportunities to increase revenue across existing clients.
• Own pipeline management, forecasting and CRM discipline, providing confidence and visibility to the Managing Director and Senior Leadership Team.
• Identify performance gaps quickly and implement practical strategies to close them.
• Work collaboratively across the business to ensure Sales and delivery teams are aligned.
• Represent the business with senior clients and key industry stakeholders, building credibility and long-term commercial relationships.
• Identify opportunities to improve sales productivity, process and capability as the business continues to scale.
• Lead by example and establish a culture of ownership, urgency, accountability and continuous improvement.

Candidate Profile

You will be a commercially driven sales leader who brings:

• Experience within professional services, consulting, construction, engineering or another specialist B2B environment will be highly regarded.
• Proven experience owning and delivering against a significant sales/revenue target.
• A track record of building, scaling or transforming a sales function within a growing business.
• Strong experience leading, coaching and developing sales teams, with a focus on accountability and performance.
• Demonstrated ability to translate commercial strategy into a clear, executable sales plan with measurable outcomes.

Culture & Benefits

This is a growing, specialist professional services business with an ambitious commercial agenda and a culture built around ownership, continuous improvement, collaboration and embracing challenge.

You will have genuine autonomy, direct access to senior leadership and the opportunity to influence how the sales function evolves. If you are looking for a role where you can make decisions, build a team and see a direct connection between your leadership and business results, this is an opportunity worth exploring.

• Own the outcome: Take genuine ownership of the sales number and shape the commercial strategy.
• Build something: Transform and scale a sales function with significant growth runway.
• Make an impact: Work directly with the Managing Director and Senior Leadership Team and influence the broader business.