Head of Sales

Reo Recruitment; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Reo Recruitment in Sydney's Western Suburbs seeks an experienced Head of Sales to own the sales function and drive the next phase of commercial growth. Translate business objectives into a clear strategy, establish frameworks and KPIs, and create accountability across the team.

You will own the sales number, pipeline, conversion and forecast while ensuring alignment with delivery capabilities. This is a role for a commercially driven leader who will build and lead the existing sales team, drive

Qualifications

• Experience owning significant sales/revenue targets.
• Track record building or transforming a sales function.
• Experience leading and developing sales teams.
• Ability translate commercial strategy into a clear, executable sales plan.
• Experience in professional services or B2B environments preferred.

Responsibilities

• Own the sales number, revenue performance and forecast.
• Develop and execute a clear sales strategy aligned to growth objectives.
• Lead, coach and develop the sales team toward KPI targets.
• Own pipeline management, forecasting and CRM discipline.
• Collaborate with delivery teams to align Sales and delivery.

Skills

Sales leadership

Client relationship management

Strategic planning

Job description

Reo Recruitment – Sydney Western Suburbs NSW

Role Highlight:

This is an opportunity for a commercially ambitious sales leader to take ownership of an established sales team and build the structure, accountability and sales engine required for the next stage of growth.

Role Overview

We are seeking an experienced Head of Sales to take ownership of the sales function and drive the next phase of commercial growth. You will translate business objectives into a clear and executable sales strategy, establish the right frameworks and KPIs, and create accountability across the team. You will own the sales number, pipeline, conversion and forecast while ensuring the team is focused on the activity that drives meaningful commercial outcomes.

This is an opportunity for someone who is fuelled by challenge and wants to build rather than simply maintain. You will lead and develop the existing sales team, increase proactive business development, strengthen key account management and create greater alignment between Sales and the broader business. You will work closely with senior operational and technical stakeholders to ensure the commercial strategy is aligned with delivery capability and broader business objectives.

Responsibilities

• Take full ownership of the sales number, revenue performance and commercial outcomes.
• Develop and execute a clear sales strategy aligned to the company's growth objectives.
• Build a practical sales framework covering targets, activity, pipeline, conversion and accountability.
• Lead, coach and develop the existing sales team, creating a high-performance and accountable culture.
• Establish clear lead and lag measures and ensure consistent performance against agreed KPIs.
• Drive proactive business development and new client acquisition, reducing reliance on inbound and repeat business.
• Strengthen strategic account management and identify opportunities to increase revenue across existing clients.
• Own pipeline management, forecasting and CRM discipline, providing confidence and visibility to the Managing Director and Senior Leadership Team.
• Identify performance gaps quickly and implement practical strategies to close them.
• Work collaboratively across the business to ensure Sales and delivery teams are aligned.
• Represent the business with senior clients and key industry stakeholders, building credibility and long-term commercial relationships.
• Identify opportunities to improve sales productivity, process and capability as the business continues to scale.
• Lead by example and establish a culture of ownership, urgency, accountability and continuous improvement.

Candidate Profile

You will be a commercially driven sales leader who brings:

• Experience within professional services, consulting, construction, engineering or another specialist B2B environment will be highly regarded.
• Proven experience owning and delivering against a significant sales/revenue target.
• A track record of building, scaling or transforming a sales function within a growing business.
• Strong experience leading, coaching and developing sales teams, with a focus on accountability and performance.
• Demonstrated ability to translate commercial strategy into a clear, executable sales plan with measurable outcomes.

This is a growing, specialist professional services business with an ambitious commercial agenda and a culture built around ownership, continuous improvement, collaboration and embracing challenge.

You will have genuine autonomy, direct access to senior leadership and the opportunity to influence how the sales function evolves. If you are looking for a role where you can make decisions, build a team and see a direct connection between your leadership and business results, this is an opportunity worth exploring.

• Own the outcome: Take genuine ownership of the sales number and shape the commercial strategy.
• Build something: Transform and scale a sales function with significant growth runway.
• Make an impact: Work directly with the Managing Director and Senior Leadership Team and influence the broader business.