Head of Marketing — B2B SaaS Growth & Pipeline

Martian Logic (MyRecruitment+); Sydney; On-site; AUD 180,000 - 260,000; Full time

Job summary

Martian Logic is seeking a Head of Marketing to own the full marketing function and drive a predictable pipeline engine. You will report to the CEO and be accountable for turning marketing into measurable growth.

We value experience in SaaS, scaling results, and the ability to lead strategy and execution across events, digital, ABM, and partner activity. Join a role with ownership and a proven pipeline mandate as the company scales.

Qualifications

• Experience in B2B SaaS marketing with a strong track record in demand and pipeline generation.
• Demonstrated success generating discovery calls and booked product demonstrations.
• Ability to lead both strategy and execution across multi-channel campaigns (events, digital, email, ABM).
• Comfortable owning numbers and working closely with sales leadership.

Responsibilities

• Own the full marketing strategy and execution with a primary focus on pipeline generation.
• Set and deliver MQL and SQL targets that support company growth.
• Lead and develop the marketing team (including Field Marketing and creative/support specialists).
• Prioritise and optimise acquisition channels — events, webinars, website, paid social, email, ABM and partner activity — for maximum ROI.
• Partner closely with Sales to ensure clean handoffs, strong CRM discipline and revenue alignment.
• Strengthen our digital presence and conversion journeys to improve visitor-to-demo rates.
• Build clear reporting on pipeline contribution, channel performance and CAC.
• Shape the systems, messaging and processes that will support the next stage of growth.

Skills

B2B SaaS marketing

Demand generation

Pipeline generation

Multi-channel campaigns

Leadership

HubSpot

Tools

HubSpot

Job description

Martian Logic is seeking a Head of Marketing to own the full marketing function and drive a predictable pipeline engine. You will report to the CEO and be accountable for turning marketing into measurable growth.

We value experience in SaaS, scaling results, and the ability to lead strategy and execution across events, digital, ABM, and partner activity. Join a role with ownership and a proven pipeline mandate as the company scales.