Head of Marketing

Intogreat Solutions; Melbourne; Remote; AUD 140,000 - 210,000; Full time

Job summary

Intogreat Solutions is seeking an experienced Head of Marketing to own and execute our GTM and demand‑generation strategy across Australia, the UK, and the US as a primary growth market. This hands‑on leadership role requires building and driving the entire marketing journey from demand to qualified meetings and pipeline.

You will manage multi‑channel initiatives, optimize budgets, and align marketing with outbound sales.

Qualifications

• Significant senior‑level B2B marketing experience.
• Proven success in building and executing GTM strategies.
• Experience generating meaningful marketing outcomes with constrained budgets.
• Strong multi‑channel marketing expertise and the judgement to allocate spend.

Responsibilities

• Build and implement practical B2B go‑to‑market strategies across Australia and the UK, with the US as a growth market.
• Grow external demand and reduce reliance on referrals.
• Generate qualified leads, meetings and measurable sales pipeline.
• Lead multi‑channel acquisition including direct marketing, SEO, paid media, content and partnerships.
• Assess the full customer journey and advise where to invest and adjust.
• Strengthen lead scoring, nurturing, lifecycle management, automation, attribution and reporting (HubSpot).
• Connect marketing activities with outbound sales through messaging, collateral and follow‑up pathways.
• Lead a distributed marketing function with clear priorities and accountability.
• Collaborate with the CEO on go‑to‑market priorities and strategic growth opportunities.

Skills

Senior B2B marketing

GTM strategy

Multi-channel marketing

Lead generation

Pipeline management

Remote team leadership

Budget optimization

HubSpot expertise

Sales enablement alignment

Analytics & attribution

Tools

HubSpot

CRM software

Job description

B2B | Growth, GTM & Demand Generation

We’re looking for an experienced B2B marketing leader who can build the strategy and execute it.

As our Head of Marketing, you’ll lead our go-to-market and demand-generation approach across Australia and the UK, with the US as an additional growth market. Your focus will be clear: create stronger external demand, generate qualified sales opportunities and ensure we invest our marketing budget in the channels most likely to deliver commercial results.

This is a hands‑on senior role. You’ll need experience personally building and executing go-to-market strategies, not just overseeing them. You’ll work across direct and digital marketing, SEO, AEO, paid acquisition, content, email, website conversion, HubSpot and sales enablement, owning the journey from initial demand through to qualified meeting and pipeline.

Who is Intogreat?

Intogreat is a global remote staffing and business solutions provider supporting clients across Australia, New Zealand, the UK, the US and other international markets.

What you’ll own

• Build and personally execute practical B2B go-to-market strategies across Australia and the UK, with the US as an additional growth market.
• Grow external demand and reduce reliance on relationship and referral‑led opportunities.
• Generate qualified leads, meetings and measurable sales pipeline.
• Lead multi‑channel acquisition across direct marketing, SEO, AEO, paid search, LinkedIn, email, social media, content and partnerships.
• Assess the full customer acquisition and conversion journey, rather than treating individual channels in isolation.
• Make commercially sound recommendations about where to invest our limited budget, where not to invest and what should stop or change.
• Strengthen lead scoring, nurturing, lifecycle management, automation, attribution and reporting through HubSpot.
• Connect marketing activity with outbound sales through practical sales enablement, messaging, collateral and follow‑up pathways.
• Lead a distributed marketing function and provide clear direction, priorities and accountability.
• Partner closely with the CEO on go‑to‑market priorities, market investment decisions and strategic growth opportunities.

What you’ll bring

• Significant senior‑level experience across B2B marketing, growth or demand generation.
• Proven success personally building and executing go‑to‑market strategies, not only owning the strategy or managing delivery through others.
• Demonstrated experience producing meaningful marketing outcomes with constrained budgets.
• Strong multi‑channel marketing expertise and the judgement to recommend where a business should and shouldn’t invest.
• Evidence of generating qualified B2B leads, meetings and pipeline.
• Experience diagnosing and improving the full acquisition and conversion journey.
• Practical capability across direct marketing, digital marketing, SEO, AEO, paid media, content, email and website conversion.
• Strong HubSpot or comparable CRM and marketing automation capability, including workflows, lifecycle stages, attribution and reporting.
• Brand and go‑to‑market experience across Australia and the UK. US market experience would be highly regarded.
• Proven experience managing overseas teams, including setting clear priorities, supporting delivery and maintaining accountability remotely. Experience with Philippine‑based teams would be highly regarded.
• Ability and willingness to travel to the Philippines at least twice a year to work with the team.
• Experience in outsourcing or offshoring would be a major advantage, particularly if you understand regional buyers, market terminology and what drives demand across different markets.
• You’ll have successfully worked remotely or from home before, with the self‑management, communication and collaboration skills to deliver results in a distributed environment.

The opportunity

This role will suit a senior marketer who enjoys having strategic ownership but hasn’t lost the appetite to get into the detail and make things happen. You’ll work closely with the CEO, lead a distributed team and directly influence how Intogreat builds sustainable demand across multiple international markets.

This role is fully remote, with candidates required to attend in‑person events nationally and in the Philippines.