Remote Head of Marketing | Global B2B Growth & Demand

Intogreat Solutions; Melbourne; Remote; AUD 140,000 - 210,000; Full time

Job summary

Intogreat Solutions is seeking an experienced Head of Marketing to own and execute our GTM and demand‑generation strategy across Australia, the UK, and the US as a primary growth market. This hands‑on leadership role requires building and driving the entire marketing journey from demand to qualified meetings and pipeline.

You will manage multi‑channel initiatives, optimize budgets, and align marketing with outbound sales.

Qualifications

• Significant senior‑level B2B marketing experience.
• Proven success in building and executing GTM strategies.
• Experience generating meaningful marketing outcomes with constrained budgets.
• Strong multi‑channel marketing expertise and the judgement to allocate spend.

Responsibilities

• Build and implement practical B2B go‑to‑market strategies across Australia and the UK, with the US as a growth market.
• Grow external demand and reduce reliance on referrals.
• Generate qualified leads, meetings and measurable sales pipeline.
• Lead multi‑channel acquisition including direct marketing, SEO, paid media, content and partnerships.
• Assess the full customer journey and advise where to invest and adjust.
• Strengthen lead scoring, nurturing, lifecycle management, automation, attribution and reporting (HubSpot).
• Connect marketing activities with outbound sales through messaging, collateral and follow‑up pathways.
• Lead a distributed marketing function with clear priorities and accountability.
• Collaborate with the CEO on go‑to‑market priorities and strategic growth opportunities.

Skills

Senior B2B marketing

GTM strategy

Multi-channel marketing

Lead generation

Pipeline management

Remote team leadership

Budget optimization

HubSpot expertise

Sales enablement alignment

Analytics & attribution

Tools

HubSpot

CRM software

Job description

Intogreat Solutions is seeking an experienced Head of Marketing to own and execute our GTM and demand‑generation strategy across Australia, the UK, and the US as a primary growth market. This hands‑on leadership role requires building and driving the entire marketing journey from demand to qualified meetings and pipeline.

You will manage multi‑channel initiatives, optimize budgets, and align marketing with outbound sales.