Head of Loyalty & Lifecycle — CRM & Rewards Strategy

Adore Beauty; Melbourne; On-site; AUD 240,000 - 320,000; Full time

Benefits offered by this job

40% team discount

Paid parental leave

Birthday leave

Wellbeing Week

Hybrid working

Job summary

Adore Beauty in Melbourne is seeking a Senior Head of Loyalty & Lifecycle to lead CRM, lifecycle marketing and the Adore Rewards program, driving retention and sustainable growth across channels.

You will own loyalty strategy, manage the migration from SAP Emarsys to Braze, and partner with Digital, Marketing and Technology to deliver personalised journeys and data-driven decisions that enhance customer experiences and business results.

Qualifications

• Senior leader with experience in loyalty, CRM and lifecycle marketing.
• Experience overseeing CRM platform migrations (Braze or Emarsys).
• Proven ability to drive retention, activation and lifetime value.
• Strong commercial acumen and stakeholder management.

Responsibilities

• Own and evolve loyalty strategy and Adore Rewards, driving activation, retention and CLV.
• Set CRM & lifecycle marketing across email, SMS, app push and other channels.
• Lead technology transformation for migration from SAP Emarsys to Braze; ensure readiness and adoption.
• Develop personalised journeys and automated communications across the lifecycle.

Skills

Loyalty & CRM leadership

CRM & lifecycle marketing

Braze migration

Data-driven decisions

Tools

Braze

SAP Emarsys

Job description

Adore Beauty in Melbourne is seeking a Senior Head of Loyalty & Lifecycle to lead CRM, lifecycle marketing and the Adore Rewards program, driving retention and sustainable growth across channels.

You will own loyalty strategy, manage the migration from SAP Emarsys to Braze, and partner with Digital, Marketing and Technology to deliver personalised journeys and data-driven decisions that enhance customer experiences and business results.