Senior Loyalty & CRM Strategy Lead

u&u Recruitment Partners; Sydney; On-site; AUD 140,000 - 180,000; Full time

Job summary

u&u Recruitment Partners in Sydney is seeking a Senior Loyalty & Customer Engagement Manager to shape the next growth phase. You will own loyalty and CRM strategy, build sophisticated personalization and leverage first-person data to influence customer behaviour, while leading a CRM Specialist and a wider marketing team.

You’ll focus on driving frequency, retention and lifetime value with a clear commercial lens, managing budgets and working with cross-functional teams to connect loyalty with

Qualifications

• 8+ years’ experience across loyalty, CRM, lifecycle or retention marketing.
• Experience owning a loyalty program or shaping its strategy.
• Experience in a high-frequency, competitive consumer environment.
• Strong CRM expertise; able to use data, segmentation and personalization to influence behaviour.

Responsibilities

• Shape the future of the loyalty program, including proposition, rewards and commercial performance.
• Grow active membership, drive repeat visits and increase customer lifetime value.
• Lead CRM and lifecycle marketing across onboarding, engagement, retention and win-back.
• Use data to build smarter segmentation and personalized journeys.
• Oversee engagement across email, push, SMS and in‑app messaging.
• Partner with insights to test ideas and measure growth.
• Manage loyalty budgets and performance to deliver value.
• Collaborate with marketing, digital and technology teams to connect loyalty with the customer experience.
• Lead and develop your direct report and provide strategic direction while staying close to execution.

Skills

Loyalty marketing

CRM

Lifecycle marketing

Retention marketing

Tools

Braze

Job description

u&u Recruitment Partners in Sydney is seeking a Senior Loyalty & Customer Engagement Manager to shape the next growth phase. You will own loyalty and CRM strategy, build sophisticated personalization and leverage first-person data to influence customer behaviour, while leading a CRM Specialist and a wider marketing team.

You’ll focus on driving frequency, retention and lifetime value with a clear commercial lens, managing budgets and working with cross-functional teams to connect loyalty with