Data-Driven CRM & Loyalty Lead

Dorel; City of Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Employee discounts on leading juvenile

Free on-site parking

Access to Employee Assistance Program

Job summary

Dorel Australia is seeking an experienced Data Analytics & Loyalty Manager to lead customer data, CRM and loyalty across Maxi-Cosi and Mother's Choice. You will turn data into actionable insights to boost acquisition, engagement, retention and lifetime value, collaborating with Marketing, Sales, Product and Customer Experience teams.

Join a friendly team within a fast-growing global organisation, driving data governance, reporting and automation to optimise customer journeys and business growth.

Qualifications

• 5+ years in CRM, loyalty, customer analytics or data-driven marketing.
• Proven experience managing CRM platforms, customer databases and loyalty programs.
• Strong ability to interpret data and derive actionable insights.
• Experience creating reporting dashboards and performance metrics.
• Understanding of customer lifecycle, segmentation and retention strategies.
• Experience analysing ecommerce, website and marketing data.
• Proficiency with CRM, analytics, reporting and data visualization tools.
• Advanced Excel and data management capability.
• Excellent stakeholder management, communication and presentation skills.

Responsibilities

• Develop and execute CRM and loyalty strategies across Maxi-Cosi and Mother's Choice.
• Manage customer databases and CRM platforms ensuring data accuracy and compliance.
• Build automated customer communication journeys across the lifecycle.
• Create customer segments based on behaviour and purchase history.
• Develop and manage loyalty programs to improve engagement and CLV.
• Analyse customer, sales, website and campaign data for trends and opportunities.
• Monitor metrics: acquisition, retention, repeat purchases and churn.
• Measure and report on marketing campaigns and loyalty program performance.
• Deliver insights and recommendations to stakeholders across the business.
• Map and optimise end-to-end customer journey; lead testing and optimisation.
• Develop dashboards and reporting frameworks across CRM, loyalty, digital and sales.
• Manage integrations, data quality and relationships with tech partners.
• Drive continuous improvement through reporting, automation and data governance.

Skills

CRM & Loyalty management

Data analytics

Customer lifecycle marketing

Dashboard reporting

Stakeholder management

Excel advanced

Data governance

Tools

Power BI

SQL

Excel

CRM platforms

Job description

Dorel Australia is seeking an experienced Data Analytics & Loyalty Manager to lead customer data, CRM and loyalty across Maxi-Cosi and Mother's Choice. You will turn data into actionable insights to boost acquisition, engagement, retention and lifetime value, collaborating with Marketing, Sales, Product and Customer Experience teams.

Join a friendly team within a fast-growing global organisation, driving data governance, reporting and automation to optimise customer journeys and business growth.