Head of eComm & Digital Growth

Agrifutures; Sydney; On-site; AUD 180,000 - 260,000; Full time

Benefits offered by this job

50% staff discount on FUNDAY products

Quarterly lolly vouchers

Additional annual FUN-DAYS leave

Birthday half-day leave

Job summary

FUNDAY is seeking a commercially minded, hands‑on Head of eCommerce & Digital Growth to lead the next phase of growth. You’ll own the digital growth strategy across eCommerce, marketplaces, CRM, paid media, and retail media, guiding a high-growth consumer brand as it expands into the US and international markets.

You’ll combine analytics, commercial thinking and entrepreneurial drive to identify opportunities and convert them into scalable revenue streams, shaping the future of a fast-growing

Qualifications

• 10+ years' experience across eCommerce, growth, performance marketing or related commercial roles.
• Proven track record of growing consumer brands.
• Strong understanding of unit economics, CAC, LTV, ROAS and conversion optimisation.
• Experience leading teams and agency partners.
• A data-led mindset with strong commercial judgement.
• Exposure to international markets, with US experience highly regarded.

Responsibilities

• End-to-end eCommerce strategy and performance.
• Customer acquisition across Meta, Google, influencers, affiliates and emerging channels.
• CRM, retention, loyalty and lifecycle marketing.
• Marketplace growth and trading performance.
• Website optimisation, CRO and customer experience.
• Growth reporting, dashboards and commercial insights.
• Retail media strategy and investment.
• Growth experimentation across offers, audiences, partnerships and creative execution.

Job description

Want to build the digital growth engine behind one of Australia's fastest-growing challenger brands?

FUNDAY is redefining confectionery with natural sweets that taste incredible, contain no added sugar, and are winning fans across Australia and around the world.

Now, with nationwide US expansion underway, we're looking for a commercially minded, hands‑on Head of eCommerce & Digital Growth to lead the next phase of growth, in this newly created role.

The opportunity…

This isn't a role where you inherit a mature playbook.

You’ll be building it.

Reporting into senior leadership, you’ll own the digital growth strategy and execution across eCommerce, marketplaces, CRM, paid media, retail media and customer acquisition.

You’ll combine commercial thinking, analytical rigour and entrepreneurial instinct to identify growth opportunities and turn them into scalable revenue streams.

This is a genuine opportunity to shape the future of an already successful business as it accelerates its expansion into the US and other global markets.

What you’ll own…

• End-to-end eCommerce strategy and performance
• Customer acquisition across Meta, Google, influencers, affiliates and emerging channels
• CRM, retention, loyalty and lifecycle marketing
• Marketplace growth and trading performance
• Website optimisation, CRO and customer experience
• Growth reporting, dashboards and commercial insights
• Retail media strategy and investment
• Growth experimentation across offers, audiences, partnerships and creative execution

About You

You're equal parts strategist and operator.

You have experience scaling a high-growth consumer brand and are comfortable moving between boardroom conversations, leading a high performing team and platform-level execution.

You thrive in ambiguity, love solving commercial challenges, and aren't afraid to roll up your sleeves when needed.

You’ll likely bring…

• 10+ years' experience across eCommerce, growth, performance marketing or related commercial roles
• A proven track record of growing consumer brands
• Strong understanding of unit economics, CAC, LTV, ROAS and conversion optimisation
• Experience leading teams and agency partners
• A data-led mindset with strong commercial judgement
• Exposure to international markets, with US experience highly regarded

Why FUNDAY?

FUNDAY has become the #1 better-for-you confectionery brand in Australia and New Zealand, stocked in more than 7,000 stores and rapidly expanding globally.

You’ll join a passionate team, have direct access to the founder, and play a pivotal role in shaping the growth trajectory of a brand that’s just getting started.

Perks Include

• 50% staff discount on FUNDAY products
• Quarterly lolly vouchers
• Additional annual "FUN-DAYS" leave
• Birthday half-day leave

Please note: This is a Melbourne based opportunity and you must be willing to move.