Growth Marketing Manager — Data-Driven Campaigns, Ownership

Abby Health - Quality Care, 100% Online.; Sydney; Hybrid; AUD 110,000 - 130,000; Full time

Job summary

Abby Health - Quality Care, 100% Online. seeks a data-driven marketing lead to turn insights into campaigns across EDM, in-app, Meta and Google Ads. You’ll own messaging, creative direction and spend efficiency, working with cross-functional partners in a hybrid Sydney setting.

You’ll analyze patient data via Metabase, craft CTAs that convert, and scale campaigns with a $4m annual ad budget while contributing to Abby’s mission to improve care.

Qualifications

• Marketing experience that covers data analysis and hands-on campaign execution.
• Knack for turning data into insight, and insight into campaigns that perform.
• Strong copywriting and messaging with CTA-focused writing.
• Hands-on experience across EDM, Google Ads, Meta and in-app channels.
• Ability to build testing frameworks and manage budget against results.
• Experience creating assets from a brand book, templates and AI tools, and coordinating with agencies.

Responsibilities

• Find the insight: analyse patient and clinical data via Metabase to spot care trends, gaps and cohort opportunities.
• Own the campaign: translate insights into messaging, creative direction and calls to action.
• Run the channels: manage EDM (Klaviyo), in-app, Meta and Google Ads with a $4m/year budget.
• Measure and iterate: run fast tests, report clearly, and let data drive the next move.
• Lead the work: collaborate with engineering, PR and external agencies in cross-business decisions.
• Grow the mission: contribute to thought leadership and market for Abby clinicians.

Skills

Marketing analytics

Campaign execution

Data analysis

Copywriting

Digital ads

Budget management

Brand asset creation

Autonomy

Healthcare experience

Tools

Klaviyo

Google Ads

Meta Ads

Metabase

Job description

Abby Health - Quality Care, 100% Online. seeks a data-driven marketing lead to turn insights into campaigns across EDM, in-app, Meta and Google Ads. You’ll own messaging, creative direction and spend efficiency, working with cross-functional partners in a hybrid Sydney setting.

You’ll analyze patient data via Metabase, craft CTAs that convert, and scale campaigns with a $4m annual ad budget while contributing to Abby’s mission to improve care.