Marketing Manager

Abby Health - Quality Care, 100% Online.; Sydney; Hybrid; AUD 110,000 - 130,000; Full time

Job summary

Abby Health - Quality Care, 100% Online. seeks a data-driven marketing lead to turn insights into campaigns across EDM, in-app, Meta and Google Ads. You’ll own messaging, creative direction and spend efficiency, working with cross-functional partners in a hybrid Sydney setting.

You’ll analyze patient data via Metabase, craft CTAs that convert, and scale campaigns with a $4m annual ad budget while contributing to Abby’s mission to improve care.

Qualifications

• Marketing experience that covers data analysis and hands-on campaign execution.
• Knack for turning data into insight, and insight into campaigns that perform.
• Strong copywriting and messaging with CTA-focused writing.
• Hands-on experience across EDM, Google Ads, Meta and in-app channels.
• Ability to build testing frameworks and manage budget against results.
• Experience creating assets from a brand book, templates and AI tools, and coordinating with agencies.

Responsibilities

• Find the insight: analyse patient and clinical data via Metabase to spot care trends, gaps and cohort opportunities.
• Own the campaign: translate insights into messaging, creative direction and calls to action.
• Run the channels: manage EDM (Klaviyo), in-app, Meta and Google Ads with a $4m/year budget.
• Measure and iterate: run fast tests, report clearly, and let data drive the next move.
• Lead the work: collaborate with engineering, PR and external agencies in cross-business decisions.
• Grow the mission: contribute to thought leadership and market for Abby clinicians.

Skills

Marketing analytics

Campaign execution

Data analysis

Copywriting

Digital ads

Budget management

Brand asset creation

Autonomy

Healthcare experience

Tools

Klaviyo

Google Ads

Meta Ads

Metabase

Job description

The role

We’ve built one of the highest-rated online-first clinics in Australia - but we’re not yet telling that story. That’s where you come in.

A typical loop looks like this

• Dig into the data to find a real insight - a care gap, a cohort behaviour, a trend worth acting on
• Shape it into a campaign: sharp messaging and a clear call to action
• Build the assets using our brand book, templates and AI tools
• Ship it across channels - EDM, in-app, Meta and Google Ads
• Set up a fast feedback loop, measure what works, manage the spend, and iterate

What you’ll do

• Find the insight: analyse patient and clinical data (via Metabase) to spot care trends, gaps and cohort opportunities
• Own the campaign: take an insight from concept to results - messaging, creative direction, calls to action
• Run the channels: EDM (Klaviyo), in-app, Meta and a Google Ads account of ~$4m/year, with an eye on spend efficiency
• Measure and iterate: build fast testing loops, report clearly, and let the data drive the next move
• Lead the work: partner with engineering, PR and external agencies and represent marketing in cross-business decisions
• Grow the mission: contribute to our thought leadership and help market for the clinicians who make Abby possible

What you’ll bring

• Marketing experience spanning data analysis and hands-on campaign execution
• A proven knack for turning data into insight, and insight into campaigns that perform
• Strong copywriting and messaging - you can write a call to action people actually respond to
• Hands-on experience across EDM, Google Ads, Meta and in-app channels
• Comfort building testing frameworks and managing budget against results
• Experience creating assets from a brand book, templates and AI tools, and managing creative agencies
• The autonomy to own your work end-to-end, navigate ambiguity, and lift the people around you
• Bonus — experience in healthcare, another regulated industry, or a high-growth consumer/tech environment

Why you’ll want this

• Real impact: your work helps more than 1% of Australia get better, more continuous care
• A rare dataset and a ~$4m channel budget to put your insights to work
• End-to-end ownership - you’ll shape the strategy, not just execute someone else’s
• A mission-led team backed by patient, impact-focused investors
• Hybrid working in Sydney (min. 3 days/week in our office)
• Compensation - $110 - $130k