Growth Marketer

Care GP; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

Care GP in Sydney is seeking a Growth Marketer to own and grow our presence across organic and paid channels. You will build our digital footprint, optimise SEO and use competitor data to maximise inbound leads while running paid campaigns to recruit more Australian GP clinics.

This generalist role moves across channels, with real input into what we prioritise next, and the opportunity to shape brand and messaging as we scale.

Qualifications

• At least 1 year solid experience running growth marketing end-to-end.
• Bias to action and willingness to ship campaigns.
• Strong writing and copy skills.
• Data-driven approach; tests and metrics guide decisions.
• Experience with A/B testing on campaigns.
• Interest in healthcare, health tech, or B2B SaaS is a plus.
• Thrives in a small team wearing multiple hats.

Responsibilities

• Plan and run paid campaigns across Meta and Google to drive qualified leads from clinics.
• Grow our organic presence - social content, SEO, and our newsletter.
• Translate product updates into marketing moments with the team.
• Run A/B tests and track performance to optimise spend and results.
• Help shape brand and messaging as we scale to new accounts.
• Test new channels and formats to find what resonates with GP clinics.

Skills

Growth marketing

Paid campaigns

SEO

Content creation

A/B testing

Data-driven

Writing

Job description

We are here to transform the healthcare industry by enabling intelligent proactive care.

Care GP is building the operating system for Australian GP clinics: a suite of AI agents that eliminates admin and turns overburdened practices into high-performing ones. Samantha automates medical document handling, Bill manages billing, Veronica handles phones and bookings, and Tracy is our newest agent.

We're ISO 27001 certified, fully compliant, and used by more than 400 clinic operators across Australia, from independent practices to large clinic groups. We're also part of Y Combinator's Summer 2026 cohort.

We're a small, fast-moving team. Everyone here has real ownership over what they build and ship.

About CareGP

We are here to transform the healthcare industry by enabling intelligent proactive care.

Care GP is building the operating system for Australian GP clinics: a suite of AI agents that eliminates admin and turns overburdened practices into high-performing ones. Samantha automates medical document handling, Bill manages billing, Veronica handles phones and bookings, and Tracy is our newest agent.

We're ISO 27001 certified, fully compliant, and used by more than 400 clinic operators across Australia, from independent practices to large clinic groups. We're also part of Y Combinator's Summer 2026 cohort.

We're a small, fast-moving team. Everyone here has real ownership over what they build and ship.

The Role

We're looking for a Growth Marketer to own and grow Care GP's presence across organic and paid channels. You'll be building out our digital presence, optimising SEO and using competitor data to maximise inbound leads. You will also be running paid campaigns, and helping more Australian GP clinics discover what CareGP can do for them.

This is a generalist growth role: you'll move between channels rather than living in just one, and you'll have real input into what we prioritise next.

What You'll Do

• Plan and run paid campaigns across Meta and Google to drive qualified leads from clinics and clinic groups
• Grow our organic presence - social content, SEO, and our newsletter - building a consistent content engine rather than one-off posts
• Work closely with the founder and wider team to translate product updates (like new AI features) into marketing moments
• Run A/B tests across campaigns and channels, and track performance to double down on what's working
• Help shape brand and messaging as we grow into new accounts and clinic segments
• Test new channels and formats as we learn what resonates with GP clinics and healthcare decision-makers

What We're Looking For

• At least 1 year solid experience running growth marketing end-to-end - comfortable optimising paid social/search, organic content, and SEO tooling familiarity for optimisation.
• A bias to action: you'd rather ship a campaign and learn from it than over-plan
• Strong writing - you can produce clear, engaging copy without much hand-holding
• A data-centric approach to everything you do - you default to testing, measuring, and letting numbers guide decisions rather than gut feel
• Experience running A/B tests on campaigns and using the results to iterate
• Genuine interest in healthcare, health tech, or B2B SaaS is a plus
• Thrives in a small team where you'll wear more than one hat

Nice to Have

• Experience marketing to a B2B or clinical/healthcare audience
• Experience with email/newsletter platforms
• An interest in working with AI to build more scalable, data-led approaches to growth

Why Care GP

• Real ownership from day one - your work will visibly move the needle
• Work directly with the founder and a tight-knit team, not layers of process
• Be early at a company building genuinely useful AI for an industry that needs it