Product Marketing Manager

Heidi; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Heidi is building the future of healthcare by offering clinicians an AI Care Partner. You will own launches end-to-end, translating discovery into market-ready messaging and post-launch reporting to drive impact for clinicians and health systems.

You will differentiate Heidi in the market, enable PLG/SLG motions, ground decisions in customer research, and iterate on launches based on measurable results. If you thrive in a fast-paced, mission-driven startup, join us.

Qualifications

• 2–5 years in product marketing, preferably in a high-growth tech startup environment.
• Excellent writing skills and able to translate technical features into customer benefits and clear messaging.
• Excellent execution and stakeholder management, with ability to prioritize deadlines and deliver high-quality results in a fast-paced environment.
• Strong creative and problem-solving abilities, with a data-driven approach to decision-making.
• Exceptional communication and collaboration with cross-functional teams and external partners.
• Unafraid to wear multiple hats to solve shifting challenges and priorities.
• Attitude is more important than experience; hungry, competitive and highly motivated.

Responsibilities

• Own launches end-to-end: Take features from discovery and positioning through to launch day and post-launch reporting, focused on what matters most to a specific segment.
• Differentiate Heidi in market: Help clinicians understand why Heidi is the right choice for them through feature comparisons, competitive positioning and before-and-after customer stories.
• Enable PLG and SLG motions: Build enablement that powers the field, from battle-cards and demo scripts to one-pagers and decks, lifting direct-to-clinician conversion.
• Ground decisions in discovery: Pull from win/loss, sales calls, customer and market research to ensure positioning reflects customer voice.
• Measure and iterate: Track launch outcomes, iterate, and feed learnings into future launches.

Skills

Product marketing

Writing skills

Execution

Stakeholder management

Prioritization

Data-driven

Cross-functional collaboration

Adaptability

Job description

We’re Heidi

We're building the future of healthcare by giving every clinician the earth's finest AI Care Partner. In just 18 months, our clinical AI products have absorbed the administrative chaos of 73 million patient visits. Today, we support over 2.5 million patient sessions a week across 190+ countries.

Healthcare systems are failing us; clinicians spend more time on documentation than on patients, and the human connection that makes medicine worth practicing is eroding. Our mission is simple: double the world’s healthcare capacity and strengthen the human connection at its heart.

We found product-market fit with a freemium medical scribe that clinicians love. Now, we're expanding. Every task a clinician hands to Heidi is a patient who feels more attended to, a health system unclogged, and a clinician who gets to be a clinician again.

If you don’t choose easy and you want to build something way bigger than yourself then, choose the challenge, choose Heidi.

The Role

What you’ll do

• Own launches end-to-end: Take features from discovery and positioning through to launch day and post-launch reporting, focused on what matters most to a specific segment.
• Differentiate Heidi in market: Help clinicians understand why Heidi is the right choice for them through feature comparisons, competitive positioning and before-and-after customer stories.
• Enable PLG and SLG motions: Build the enablement that powers the field, from battle-cards and demo scripts to one-pagers and decks, and lifts direct-to-clinician conversion.
• Ground decisions in discovery: Pull from win/loss, sales calls, customer and market research so positioning comes from what customers actually say.
• Measure and iterate: Track what each launch delivered, iterate, and feed what you learn into the next one.

What you'll need

• Proven track record of 2-5 years in product marketing, preferably in a high-growth tech start-up environment.
• Excellent writing skills and well versed at translating technical product features into customer benefits and clear messaging.
• Excellent execution and stakeholder management skills, with the ability to prioritize tasks, manage deadlines and deliver high-quality results in a fast-paced environment.
• Strong creative and problem‑solving abilities, with a data‑driven approach to decision‑making.
• Exceptional communication and collaboration skills, with the ability to effectively interact with cross‑functional teams and external partners.
• Unafraid to get your hands dirty to solve a wide range of shifting challenges and priorities - you need to be comfortable wearing a few different hats.

Attitude is more important than experience so if you are a hungry, competitive and highly motivated operator who has a knack for problem solving and building relationships.

How we show up

• Build for the next decade, not next quarter. Our targets are outrageous on purpose. The world's health doesn't have the luxury of incrementalism.
• Lead, don't wait. We treat tomorrow's problems today. Sometimes we build what's needed before it's wanted, and we're fine with that.
• Follow the evidence. Trust the patient. We pursue truth relentlessly. But when the subjective and objective disagree, we treat the patient, not the numbers. Ego is a comorbidity we can't afford.
• Own the outcome. Everyone here carries the company. Raise problems with solutions, solve them end-to-end, and never be a bystander.
• Ship, measure, go again. A button today, a workflow tomorrow. More iterations beat better planning. We’re precise at pace and not reckless.
• Live in clinicians' reality. Not the ideal workflow, the twenty-patients-before-lunch actual one. We build for exhausted humans, and we'd better be decent ones while we do it.

Why Heidi?

You’ll join a team focused on real‑world impact over imaginary valuations and glossy PR. We live and breathe the challenges of modern health systems, and are laser-focused on exacting the change we’d like to see. We’re medicos, engineers, builders, and designers who’ve felt the moral and practical toll of what non-care feels like. True A-players progress extremely fast here. The nature of the scale-up game is demanding, but we value sustainable performance and mental health. You're trusted to perform, and you set your schedule. We operate on outcomes > inputs, not process theatre. We all take the bins out, metaphorically and literally.

Building what we’re building isn’t always easy. But we didn’t choose easy, we chose to build something that actually matters. We hold ourselves to a higher standard because healthcare demands it. If you join Heidi, you recognise that the deeper question isn’t whether AI can solve the global healthcare crisis, but whose hands will shape it. The work is hard, but you will trust and admire the people you work beside, and rest easy knowing you’re doing the defining work of your career.

We take care of you

We offer a $1,000 annual learning and development budget, a $150/month health and wellness allowance, a $500 home office budget, 26 weeks paid primary parental leave and 18 weeks paid secondary parental leave, fertility support up to $10,000, four weeks of work from anywhere per year, and serious equity.