Marketing Manager

Abby Health; Sydney; Hybrid; AUD 110,000 - 130,000; Full time

Benefits offered by this job

Hybrid work in Sydney

Competitive salary

Impactful mission

Job summary

Abby Health in Sydney is seeking a results-driven marketing lead to shape and scale our online-first clinic’s outreach. You’ll translate data into campaigns, own messaging, and coordinate across channels to reach millions seeking convenient, high-quality care.

This role offers hybrid work in Sydney and a prospect to lead end-to-end marketing with a $4m annual channel budget, using tools like Metabase and Klaviyo to drive growth and impact for Australian patients.

Qualifications

• Marketing experience spanning data analysis and hands-on campaign execution.
• Ability to turn data into actionable insights for campaigns.
• Strong copywriting and messaging that resonates with audiences.

Responsibilities

• Analyse patient and clinical data (via Metabase) to identify care trends and gaps.
• Own the campaign from concept to results including messaging and calls to action.
• Manage channels (EDM, in-app, Meta and Google Ads) with a ~$4M/year budget.
• Set up fast testing loops, report clearly, and drive data-informed decisions.

Skills

Marketing analytics

Campaign management

Copywriting

Digital channels

Tools

Klaviyo

Metabase

Google Ads

Meta Ads

Job description

Abby Health is Australia’s busiest online clinic, built for the future of primary care.

Founded in 2023, Abby was established to address one of the most urgent issues in Australian healthcare: access. With one in three Australians now without a regular GP, we're reimagining how people access everyday care - without losing what makes care personal: long-term relationships and detailed patient histories.

We connect patients to licensed GPs and Nurse Practitioners through same-day, 100% online care - delivering high-quality treatment for everyday issues, from headaches to herpes, coughs to cramps, and everything in between. Behind the scenes, we use structured patient histories, smart intake tools, and streamlined workflows to make every consult feel more like self-care.

Our approach is guided by three core values:

Smart – Intelligent systems that surface what matters, when it matters

Beautiful – A thoughtful, intuitive experience for patients and clinicians alike

Caring – Human support, continuity of care, and relationships that last

We believe the future of primary care is affordable, same-day, and online first. A system where most care is delivered remotely - supported by pre-diagnosis tools, wearables, alerts, and proactive follow-up. In-person visits become the exception, not the default. It’s a smarter, safer, more efficient model one that finally puts patients first.

And it’s already happening.

Since launching, Abby has become one of the most trusted names in digital healthcare in Australia. We’re used by hundreds of thousands of Australians, with a 4.7/5 average rating on Google and Trustpilot.

We’re quality-first and purpose-driven. Whether you’re a patient looking for better answers or a clinician looking for a better way to practise - Abby is here to make care better, for everyone.

Smart. Beautiful. Caring. That’s the future we’re building - for Australian primary care, and the people who rely on it.

The role

We’ve built one of the highest-rated online-first clinics in Australia - but we’re not yet telling that story. That’s where you come in.

A typical loop looks like this

• Dig into the data to find a real insight - a care gap, a cohort behaviour, a trend worth acting on
• Shape it into a campaign: sharp messaging and a clear call to action
• Build the assets using our brand book, templates and AI tools
• Ship it across channels - EDM, in-app, Meta and Google Ads
• Set up a fast feedback loop, measure what works, manage the spend, and iterate

What you’ll do

• Find the insight: analyse patient and clinical data (via Metabase) to spot care trends, gaps and cohort opportunities
• Own the campaign: take an insight from concept to results - messaging, creative direction, calls to action
• Run the channels: EDM (Klaviyo), in-app, Meta and a Google Ads account of ~$4m/year, with an eye on spend efficiency
• Measure and iterate: build fast testing loops, report clearly, and let the data drive the next move
• Lead the work: partner with engineering, PR and external agencies and represent marketing in cross-business decisions
• Grow the mission: contribute to our thought leadership and help market for the clinicians who make Abby possible

What you’ll bring

• Marketing experience spanning data analysis and hands‑on campaign execution
• A proven knack for turning data into insight, and insight into campaigns that perform
• Strong copywriting and messaging - you can write a call to action people actually respond to
• Hands‑on experience across EDM, Google Ads, Meta and in-app channels
• Comfort building testing frameworks and managing budget against results
• Experience creating assets from a brand book, templates and AI tools, and managing creative agencies
• The autonomy to own your work end‑to‑end, navigate ambiguity, and lift the people around you
• Bonus — experience in healthcare, another regulated industry, or a high-growth consumer/tech environment

Why you’ll want this

• Real impact: your work helps more than 1% of Australia get better, more continuous care
• A rare dataset and a ~$4m channel budget to put your insights to work
• End‑to‑end ownership - you’ll shape the strategy, not just execute someone else’s
• A mission‑led team backed by patient, impact‑focused investors
• Hybrid working in Sydney (min. 3 days/week in our office)
• Compensation - $110 - $130k