Esmi Brand & Digital Commerce Growth Lead

MCoBeauty; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Employee discounts

Wellbeing support

Career development

Autonomy

Leadership programs

Leadership development

Job summary

DBG Health & Beauty is seeking a commercially minded and digitally savvy Head of Esmi Brand & Digital Commerce to lead the growth of Esmi Skin Minerals. This role combines end-to-end brand leadership with responsibility for digital commerce strategy, customer experience, and online profitability.

Working at the intersection of brand, consumer and commerce, you will lead a high-performing team, shape digital growth strategies, and deliver exceptional consumer experiences across all digital

Qualifications

• Senior leadership experience in ecommerce, digital commerce, DTC or omnichannel environments within beauty or consumer brands.
• Strong commercial acumen with demonstrated experience managing P&Ls and driving revenue growth.
• Deep expertise in ecommerce platforms, digital marketing, customer lifecycle management and conversion optimisation.
• Strong analytical capability using platforms such as Shopify, GA4, CRM systems and digital performance tools.
• Exceptional stakeholder management and ability to lead cross-functional teams and external partners.
• Passionate people leader with a track record of building high-performing teams in fast-paced, growth-focused environments.

Responsibilities

• Lead the Esmi brand strategy, digital roadmap and ecommerce growth plans to deliver revenue and profitability.
• Own the end-to-end digital consumer experience including website optimisation, personalisation and conversion initiatives.
• Drive commercial trading performance through promotions, product launches, merchandising and data-driven decisions.
• Oversee performance marketing, CRM, loyalty and customer lifecycle strategies to maximise acquisition and lifetime value.
• Lead cross-functional collaboration with Brand, Product, Retail, Supply Chain and Customer Experience teams.
• Coach and develop a high-performing digital commerce team and foster a culture of innovation and accountability.

Skills

Senior leadership

Commercial acumen

Ecommerce platforms

Analytics (GA4/Shopify)

Stakeholder management

People leadership

Tools

Shopify

GA4

CRM systems

Job description

DBG Health & Beauty is seeking a commercially minded and digitally savvy Head of Esmi Brand & Digital Commerce to lead the growth of Esmi Skin Minerals. This role combines end-to-end brand leadership with responsibility for digital commerce strategy, customer experience, and online profitability.

Working at the intersection of brand, consumer and commerce, you will lead a high-performing team, shape digital growth strategies, and deliver exceptional consumer experiences across all digital