Growth-Focused Marketing Coordinator (Real Estate)

Lara Real Estate; Geelong; On-site; AUD 60,000 - 80,000; Full time

Job summary

Lara Real Estate in Geelong is seeking a creative Marketing Coordinator to drive campaign execution for residential and land development projects. You will coordinate and deliver marketing campaigns, generate leads, and align activities with sales goals in a collaborative, community-focused team.

Join a locally owned agency with a strong brand presence across Melbourne's growth corridors. You’ll work with sales and property management to grow the brand and support business objectives while

Qualifications

• Experience in marketing, digital marketing or a related role.
• Strong communication, organisational and project management skills.
• Creative eye with strong attention to detail.
• Experience managing social media and digital advertising campaigns.
• Ability to coordinate multiple campaigns and deadlines.
• Understanding of Meta, Google, CRM and Adobe Creative Suite.
• Interest in property development and local market.

Responsibilities

• Developing and managing paid social and digital advertising campaigns across Meta, Google and other relevant platforms
• Creating and coordinating property photography, video content, social media content and promotional assets
• Conducting property market and competitor research to identify opportunities and inform marketing strategy
• Managing content across Facebook, Instagram, LinkedIn and websites
• Coordinating email marketing, CRM campaigns and lead nurturing activities
• Monitoring and managing online reviews, encouraging client feedback and maintaining a positive brand reputation across relevant platforms
• Monitoring campaign performance, enquiries and lead generation
• Working closely with the sales and property management teams to align marketing activity with sales activity, property performance, customer enquiries and business objectives
• Supporting the marketing of development projects, including project launches, campaign coordination, digital advertising and ongoing promotional activity
• Maintaining consistent brand messaging and presentation across all marketing channels

Skills

Strong communication

Organisational skills

Project management

Marketing experience

Digital advertising

Social media management

Adobe Creative Suite

CRM

AI processors knowledge

Tools

Meta Ads

Google Ads

CRM systems

Adobe Creative Suite

Job description

Lara Real Estate in Geelong is seeking a creative Marketing Coordinator to drive campaign execution for residential and land development projects. You will coordinate and deliver marketing campaigns, generate leads, and align activities with sales goals in a collaborative, community-focused team.

Join a locally owned agency with a strong brand presence across Melbourne's growth corridors. You’ll work with sales and property management to grow the brand and support business objectives while