Marketing Coordinator

Lara Real Estate; Geelong; On-site; AUD 60,000 - 80,000; Full time

Job summary

Lara Real Estate in Geelong is seeking a creative Marketing Coordinator to drive campaign execution for residential and land development projects. You will coordinate and deliver marketing campaigns, generate leads, and align activities with sales goals in a collaborative, community-focused team.

Join a locally owned agency with a strong brand presence across Melbourne's growth corridors. You’ll work with sales and property management to grow the brand and support business objectives while

Qualifications

• Experience in marketing, digital marketing or a related role.
• Strong communication, organisational and project management skills.
• Creative eye with strong attention to detail.
• Experience managing social media and digital advertising campaigns.
• Ability to coordinate multiple campaigns and deadlines.
• Understanding of Meta, Google, CRM and Adobe Creative Suite.
• Interest in property development and local market.

Responsibilities

• Developing and managing paid social and digital advertising campaigns across Meta, Google and other relevant platforms
• Creating and coordinating property photography, video content, social media content and promotional assets
• Conducting property market and competitor research to identify opportunities and inform marketing strategy
• Managing content across Facebook, Instagram, LinkedIn and websites
• Coordinating email marketing, CRM campaigns and lead nurturing activities
• Monitoring and managing online reviews, encouraging client feedback and maintaining a positive brand reputation across relevant platforms
• Monitoring campaign performance, enquiries and lead generation
• Working closely with the sales and property management teams to align marketing activity with sales activity, property performance, customer enquiries and business objectives
• Supporting the marketing of development projects, including project launches, campaign coordination, digital advertising and ongoing promotional activity
• Maintaining consistent brand messaging and presentation across all marketing channels

Skills

Strong communication

Organisational skills

Project management

Marketing experience

Digital advertising

Social media management

Adobe Creative Suite

CRM

AI processors knowledge

Tools

Meta Ads

Google Ads

CRM systems

Adobe Creative Suite

Job description

Are you a creative and driven Marketing Coordinator ready to take the next step in your career?

Lara Real Estate is growing, and we're looking for a motivated Marketing Coordinator to join our high-performing, community-focused team.

This is an opportunity to work locally, play a key role in growing the brand, and be involved in marketing residential homes and land development projects from campaign launch through to lead generation and sales.

Lara Real Estate is a trusted, locally owned agency servicing Lara and surrounding areas, with a strong presence across Melbourne's growth corridors and the Greater Geelong region.

We're known for our professional, down-to-earth approach and our genuine connection to the local community. Our team is passionate about showcasing the lifestyle, growth potential and opportunities our region offers and delivering standout results for our clients.

About the Role

As a Marketing Coordinator, you'll play an important role in coordinating and delivering marketing campaigns across residential property and land development projects.

Working closely with the sales and property management teams, you'll help bring campaigns to life, generate leads, strengthen our brand presence and ensure our marketing activity aligns with business and sales objectives.

Your responsibilities may include:

• Developing and managing paid social and digital advertising campaigns across Meta, Google and other relevant platforms
• Creating and coordinating property photography, video content, social media content and promotional assets
• Conducting property market and competitor research to identify opportunities and inform marketing strategy
• Managing content across Facebook, Instagram, LinkedIn and websites
• Coordinating email marketing, CRM campaigns and lead nurturing activities
• Monitoring and managing online reviews, encouraging client feedback and maintaining a positive brand reputation across relevant platforms
• Monitoring campaign performance, enquiries and lead generation
• Working closely with the sales and property management teams to align marketing activity with sales activity, property performance, customer enquiries and business objectives
• Supporting the marketing of development projects, including project launches, campaign coordination, digital advertising and ongoing promotional activity
• Maintaining consistent brand messaging and presentation across all marketing channels

You’ll be supported by an established team, strong brand presence and a collaborative environment where you can continue to develop your marketing skills and make a real impact.

What We're Looking For

We're looking for a creative, organised and motivated Marketing Coordinator to join our team.

Ideally, you’ll have:

• Strong communication, organisational and project management skills
• Experience in marketing, digital marketing, social media or a related role
• A creative eye and strong attention to detail
• Experience managing social media and digital advertising campaigns
• Confidence coordinating multiple campaign and deadlines
• An understanding of Meta, Google, CRM and Adobe Creative Suite
• A genuine interest in property, development and the local market
• Understanding of AI processors, including their key functions and capabilities
• A proactive, team-focused mindset and strong work ethic
• The ability to work independently while collaborating closely with the marketing, sales and property management teams
• Supportive, close-knit and community-focused team
• Ongoing mentoring and professional development
• Clear pathways for career progression
• Strong local brand and growing market presence
• Collaborative working environment
• Opportunity to play a key role in the growth of the business

Employer Questions

• How many years' experience do you have in a marketing role?
• How many years' experience do you have in the real estate industry?
• What best describes your experience with Meta and Google advertising platforms?
• What best describes your experience managing social media accounts and digital content?
• What best describes your right to work in Australia?
• Do you have a current Australian driver's licence?