Growth-Focused Creative Strategist, Health Tech

Eucalyptus; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Eucalyptus is seeking a seasoned creative strategist to transform performance data and customer insights into compelling paid creative. You’ll sit in the Growth creative team, collaborating with media buyers, producers, video editors, and UGC creators to ensure every brief is production-ready.

You’ll own a fast-paced testing roadmap, write for video formats, and help shape messaging under regulated health advertising rules, partnering with compliance to ship safe, award-worthy creative across

Qualifications

• 6+ years in creative strategy, performance copywriting, or direct-response advertising.
• Strong writing with a clear voice, sharp hooks, and plain English.
• Fluent in performance metrics and data-driven decisions.
• Experience writing for video pacing, UGC, and script-to-shot translation.
• Owned a creative testing roadmap and worked with media buyers.
• Ability to thrive in a high-volume, fast-paced scaling team.

Responsibilities

• Write scripts, hooks, headlines, and briefs for short-form video and ads across Meta, TikTok, and YouTube.
• Turn performance data and customer insights into testable creative hypotheses and run weekly tests.
• Own the path from brief to live: brief videographers, editors, review cuts, and gate quality.
• Meet weekly with media buyers to diagnose why creative won or fatigued and apply learnings.
• Track competitors, platform trends, and health/DTC creativity to inspire new angles.
• Write within regulated health advertising rules with clinical and compliance partners.

Skills

Creative strategy

Performance copywriting

Direct-response ads

DTC experience

Health industry exp

AI tools

Tools

AI tools

Job description

Eucalyptus is seeking a seasoned creative strategist to transform performance data and customer insights into compelling paid creative. You’ll sit in the Growth creative team, collaborating with media buyers, producers, video editors, and UGC creators to ensure every brief is production-ready.

You’ll own a fast-paced testing roadmap, write for video formats, and help shape messaging under regulated health advertising rules, partnering with compliance to ship safe, award-worthy creative across