Growth-Driven Creative Strategist

Careers at Eucalyptus; Sydney; On-site; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Parental leave

Miscarriage leave

Health benefits

Professional development

Personal days

Employee Assistance Program

Learning budgets

Job summary

Eucalyptus is seeking an experienced Creative Strategist to turn performance data and customer insight into hooks and scripts for short-form video and static ads across Meta, TikTok, and YouTube. You’ll join the Growth creative team, partnering with media buyers, producers, and editors to ensure briefs are production-ready.

You’ll own the brief-to-live process, run weekly testing roadmaps, analyze performance metrics, and stay ahead of trends in health and DTC advertising.

Qualifications

• 6+ years in creative strategy, performance copywriting, or direct-response advertising; DTC, subscription, or health experience is a strong advantage.
• An exceptional writer. You can show scripts and copy that drove results, with a clear voice, sharp hooks, and plain English.
• Fluent in performance metrics and able to explain, with data rather than instinct, why a creative won or lost.
• You write for the edit. You understand video pacing, UGC, talking-head and lo-fi formats, and how a script translates into shots.
• You've owned a creative testing roadmap (not just contributed to one) and worked directly with media buyers.
• Comfortable with high volume, fast feedback, and ambiguity in a scaling team.

Responsibilities

• Write scripts, hooks, headlines, and briefs for short-form video and static ads across Meta, TikTok, and YouTube that editors and creators can execute without a second conversation.
• Turn performance data (hook rate, hold rate, CTR, CVR, CPA) and customer insight into testable creative hypotheses, and run the weekly testing roadmap.
• Own the path from brief to live: brief videographers, producers, UGC creators and editors, review cuts, and be the quality gate before anything launches.
• Meet weekly with media buyers to diagnose why creative won or fatigued, then feed those learnings straight into the next round of briefs.
• Track competitors, platform trends, and what's working in health, wellness, and DTC, and bring new angles to the team each week.
• Write within the rules for regulated health advertising, partnering with clinical and compliance colleagues so great creative also ships safely.

Skills

Creative strategy

Performance copywriting

Direct-response advertising

DTC health experience

Data-driven decision making

Team leadership

Job description

Eucalyptus is seeking an experienced Creative Strategist to turn performance data and customer insight into hooks and scripts for short-form video and static ads across Meta, TikTok, and YouTube. You’ll join the Growth creative team, partnering with media buyers, producers, and editors to ensure briefs are production-ready.

You’ll own the brief-to-live process, run weekly testing roadmaps, analyze performance metrics, and stay ahead of trends in health and DTC advertising.