Data-Driven Growth Creative Strategist for Health

Careers at Eucalyptus; New South Wales; On-site; AUD 120,000 - 170,000; Full time

Job summary

Eucalyptus is seeking a senior creative strategist and copywriter to translate performance data and customer insights into compelling paid creative across Meta, TikTok and YouTube. You’ll work with a Growth creative team, media buyers, producers, editors and UGC creators to ensure briefs are production-ready.

With 6+ years in creative strategy or direct-response advertising and a proven ability to write for the edit, you’ll own a testing roadmap, translate data into tests, and collaborate with

Qualifications

• 6+ years in creative strategy, performance copywriting, or direct-response advertising; DTC, subscription, or health experience is a strong advantage.
• An exceptional writer. You can show scripts and copy that drove results, with a clear voice, sharp hooks, and plain English.
• Fluent in performance metrics and able to explain, with data rather than instinct, why a creative won or lost.
• You write for the edit. You understand video pacing, UGC, talking-head and lo-fi formats, and how a script translates into shots.
• You've owned a creative testing roadmap (not just contributed to one) and worked directly with media buyers.
• Comfortable with high volume, fast feedback, and ambiguity in a scaling team.

Responsibilities

• Write scripts, hooks, headlines, and briefs for short-form video and static ads across Meta, TikTok, and YouTube that editors and creators can execute without a second conversation.
• Turn performance data (hook rate, hold rate, CTR, CVR, CPA) and customer insight into testable creative hypotheses, and run the weekly testing roadmap.
• Own the path from brief to live: brief videographers, producers, UGC creators and editors, review cuts, and be the quality gate before anything launches.
• Meet weekly with media buyers to diagnose why creative won or fatigued, then feed those learnings straight into the next round of briefs.
• Track competitors, platform trends, and what's working in health, wellness, and DTC, and bring new angles to the team each week.
• Write within the rules for regulated health advertising, partnering with clinical and compliance colleagues so great creative also ships safely.

Skills

Creative strategy

Performance copywriting

Direct-response advertising

Job description

Eucalyptus is seeking a senior creative strategist and copywriter to translate performance data and customer insights into compelling paid creative across Meta, TikTok and YouTube. You’ll work with a Growth creative team, media buyers, producers, editors and UGC creators to ensure briefs are production-ready.

With 6+ years in creative strategy or direct-response advertising and a proven ability to write for the edit, you’ll own a testing roadmap, translate data into tests, and collaborate with