Performance-Driven Creative Strategist — Health & DTC

Eucalyptus; New South Wales; Remote; AUD 110,000 - 165,000; Full time

Job summary

Eucalyptus is seeking an experienced Creative Strategy and Performance Copywriter to transform data and insights into compelling creative for health-focused campaigns. You’ll join the Growth creative team and collaborate daily with media buyers, producers, and UGC creators to ensure briefs are production-ready.

You should demonstrate a track record of driving results through scripts and copy with a distinct voice, and be fluent in performance metrics, able to explain why a creative won or lost.

Qualifications

• 6+ years in creative strategy, performance copywriting, or direct-response advertising.
• DTC, subscription, or health experience is a strong advantage.
• An exceptional writer with a clear voice and sharp hooks.

Responsibilities

• Write scripts, hooks, headlines, and briefs for short-form video and static ads across Meta, TikTok, and YouTube.
• Turn performance data and customer insight into testable creative hypotheses and run weekly tests.
• Own the path from brief to live: brief videographers, producers, UGC creators and editors, review cuts, and ensure quality before launch.
• Meet weekly with media buyers to diagnose why creative won or fatigued and apply learnings to the next briefs.
• Track competitors, platform trends, and health/DTC innovations to bring new angles to the team.
• Write within regulatory guidelines for health advertising, coordinating with clinical/compliance teams.

Skills

Creative strategy

Performance copywriting

Direct-response advertising

Video storytelling

Tools

AI ideation tools

Job description

Eucalyptus is seeking an experienced Creative Strategy and Performance Copywriter to transform data and insights into compelling creative for health-focused campaigns. You’ll join the Growth creative team and collaborate daily with media buyers, producers, and UGC creators to ensure briefs are production-ready.

You should demonstrate a track record of driving results through scripts and copy with a distinct voice, and be fluent in performance metrics, able to explain why a creative won or lost.