Growth Marketing Manager: Patient Acquisition & Strategy

Blackbird Ventures Pty; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Job summary

Eucalyptus is seeking a Growth Marketing Manager to own Hers' growth strategy, from channel investment to creative ideas and customer insights. You will work cross-functionally with creative, clinical, analytics, and product teams across Sydney and the UK.

The role focuses on strategic direction, understanding patient personas, and optimizing acquisition efficiency, rather than campaign execution. Strong ownership and data-driven decision making are essential.

Qualifications

• 5+ years in growth or performance marketing.
• Built a growth strategy from scratch with clear prioritisation.
• Able to balance qualitative insights with quantitative data.

Responsibilities

• Own Hers' patient acquisition strategy end-to-end — from channel mix and budget allocation through to the messaging hypotheses that drive it.
• Use customer research, patient insight, and performance data to build strategies that attract the right patients at the right cost.
• Balance CAC and LTV trade-offs — inform acquisition decisions based on engagement and treatment adherence.
• Build and maintain a rigorous test-and-learn framework across channels, formats, and audience segments.
• Partner with our creative team to develop concepts grounded in real patient insight and measurable impact.
• Identify high-leverage opportunities across paid channels (Meta, Google, YouTube, TikTok) and funnel experiences.
• Collaborate with analytics, product, and clinical teams to connect growth to the patient journey.

Skills

Growth strategy

Cross-functional

Paid channels

Analytics

Communication

Job description

Eucalyptus is seeking a Growth Marketing Manager to own Hers' growth strategy, from channel investment to creative ideas and customer insights. You will work cross-functionally with creative, clinical, analytics, and product teams across Sydney and the UK.

The role focuses on strategic direction, understanding patient personas, and optimizing acquisition efficiency, rather than campaign execution. Strong ownership and data-driven decision making are essential.