Growth-Driven SDR Leader: Build & Scale the Funnel

Fitness Passport Pty; Sydney; Hybrid; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid & flexible work

Well-being days

WFH allowance

Wellness perks

Parental leave

Mental health support

Rewards & recognition

Social events

Dog-friendly perks

Job summary

Fitness Passport Pty is seeking a Sales Development Manager Leader to head our SDR function in a B2B2C, hybrid Sydney setting. You will own top-of-funnel targets for Enterprise and Mid-Market, coach a growing SDR team, and design scalable outbound processes as we migrate from Freshsales to Salesforce.

You will also collaborate closely with HR, People & Culture, Wellbeing and Finance stakeholders, ensuring conversion improvements and a repeatable, measurable model across the revenue engine.

Qualifications

• 3+ years leading an SDR, BDR or inside sales team.
• Experience building an SDR function from the ground up: designing the model, setting targets, defining roles.
• A track record of improving conversion, not just adding activity.
• A habit of reviewing how things work and making them better.
• Hands-on coaching ability: you can listen to a call and say exactly what to do differently.
• Experience in multi-stakeholder sales with HR, People & Culture, Wellbeing and Finance.

Responsibilities

• Own top-of-funnel targets for Enterprise and Mid-Market, measured on qualified meetings held and eligible employees handed over.
• Lead the Lead List and Prospecting stages of the employer acquisition pipeline and share the Discovery stage with Account Executives.
• Build the outbound model: list sourcing, sequences, call structure, objection handling and follow-up cadence.
• Lead, coach and grow the SDR team (two now, expansion planned) including hiring and career path.
• Design SDR process in Salesforce as migration from Freshsales completes, and report weekly on conversion by stage.
• Agree and enforce a clear handover definition with sales leaders, keeping Enterprise and Mid-Market motions distinct.

Skills

SDR leadership

Sales coaching

CRM discipline

Numeracy

Team building

Outbound model design

Tools

Salesforce

Freshsales

Job description

Fitness Passport Pty is seeking a Sales Development Manager Leader to head our SDR function in a B2B2C, hybrid Sydney setting. You will own top-of-funnel targets for Enterprise and Mid-Market, coach a growing SDR team, and design scalable outbound processes as we migrate from Freshsales to Salesforce.

You will also collaborate closely with HR, People & Culture, Wellbeing and Finance stakeholders, ensuring conversion improvements and a repeatable, measurable model across the revenue engine.