Performance Marketing Lead — Growth & Acquisition

AIA Australia; Melbourne; Vor Ort; AUD 110.000 - 140.000; Vollzeit

Zusammenfassung

AIA Australia is seeking a Performance Marketing Manager to drive customer acquisition and marketing performance across Life and Health portfolios. You will work with the Senior PMM to implement data-driven strategies across direct and partner channels, leveraging insights to optimise demand, leads and conversions.

This role requires collaboration with Distribution, Partnerships, Digital, Data, Product and Operations, a focus on measurement and testing, and a commitment to customer outcomes and

Qualifikationen

• Proven experience in performance, digital and direct marketing within regulated industries.
• Track record of integrated campaigns across digital, traditional and partner channels.
• Strong understanding of customer acquisition funnels and lead management.
• Analytical mindset with ability to translate data into business results.
• Experience with CRM platforms, marketing automation and data platforms.
• Stakeholder and project management across cross-functional teams.
• Tertiary qualification in Marketing or Business.

Aufgaben

• Support the Senior Performance Marketing Manager to deliver lead generation, acquisition, new business and marketing investment efficiency outcomes across Life Insurance and Health Insurance.
• Execute performance marketing strategies that drive customer acquisition, lead generation and new business growth across Life and Health Insurance portfolios.
• Manage end-to-end marketing campaigns across direct and partner channels, from planning and execution through to optimisation and performance measurement.
• Optimise customer journeys and conversion funnels by identifying opportunities to improve lead quality, conversion rates and marketing investment efficiency.
• Collaborate with cross-functional stakeholders across Distribution, Partnerships, Digital, Data, Product and Operations to deliver integrated growth initiatives.
• Use customer, campaign and commercial insights to inform decision‑making, develop recommendations and drive continuous improvement.
• Lead testing and experimentation programs to enhance campaign effectiveness, customer engagement and business outcomes.
• Monitor performance, provide actionable reporting and ensure all marketing activity aligns with brand standards, customer outcomes, regulatory requirements and risk frameworks.

Jobbeschreibung

AIA Australia is seeking a Performance Marketing Manager to drive customer acquisition and marketing performance across Life and Health portfolios. You will work with the Senior PMM to implement data-driven strategies across direct and partner channels, leveraging insights to optimise demand, leads and conversions.

This role requires collaboration with Distribution, Partnerships, Digital, Data, Product and Operations, a focus on measurement and testing, and a commitment to customer outcomes and