Paid Media Specialist

In Balance Education; Sydney; Sur place; AUD 90 000 - 130 000; Plein temps

Résumé du poste

In Balance Education is seeking a performance-focused marketer to own Meta and Google campaigns from Sydney. You will manage budgets, coordinate with the CEO, and optimise campaigns to turn enquiries into enrolments.

The role requires hands-on experience, a solid grasp of lead generation and tracking, and a data-driven approach to improve results across campaigns. Join a team delivering Pilates education across Australasia and Europe, leveraging CRM data, GoHighLevel, and integrated systems to

Qualifications

• At least three years' hands-on experience managing Meta and Google advertising.
• Examples of campaigns you've personally managed and improved.
• Good understanding of lead generation, conversion tracking and campaign optimisation.
• Practical understanding of Meta's Conversions API, server-side tracking and CRM integration, including how to use lead-quality and enrolment data to improve campaigns.
• Confidence working with GA4, Google Tag Manager and CRM data.
• Experience with GoHighLevel, or willingness to get familiar with it.
• Ability to stay organised across multiple campaigns and course dates.
• Clear communication, curiosity and the confidence to bring ideas to the table.

Responsabilités

• Plan, build and optimise Meta and Google campaigns across Australian and international markets
• Manage advertising budgets around course dates, enrolment targets and campaign performance
• Follow the journey from enquiry to enrolment through CRM, GoHighLevel, and internal systems
• Keep conversion tracking working reliably across GA4, Google Tag Manager and advertising platforms, working with technical support where needed
• Bring ideas for ad creative and write clear briefs for the people producing it
• Test audiences, messaging, creative and landing pages to find what works
• Give the team clear, useful reporting on lead quality, cost per qualified lead, lead‑to‑enrolment conversion, cost per enrolment and return on advertising spend
• Work with the team to understand where potential students drop off and how to improve their experience

Connaissances

Meta Ads

Google Ads

Campaign Optimisation

Lead generation

CRM integration

GoHighLevel

Data analysis

Reporting & insights

Outils

GA4

Google Tag Manager

Meta Ads Manager

GoHighLevel

CRM systems

Description du poste

You'll look after Meta and Google advertising, working directly with the CEO and alongside the team to turn interest in courses into student enrolments. You'll own the day‑to‑day accounts, plan campaigns around upcoming courses, manage budgets and test new ideas. The role involves understanding what's behind the results and explaining what's working, what needs attention and what should be tried next. You'll have access to custom systems that connect the website, CRM and enrolment data with Meta to understand lead quality and make better campaign decisions.

Key responsibilities

• Plan, build and optimise Meta and Google campaigns across Australian and international markets
• Manage advertising budgets around course dates, enrolment targets and campaign performance
• Follow the journey from enquiry to enrolment through CRM, GoHighLevel, and internal systems
• Keep conversion tracking working reliably across GA4, Google Tag Manager and advertising platforms, working with technical support where needed
• Bring ideas for ad creative and write clear briefs for the people producing it
• Test audiences, messaging, creative and landing pages to find what works
• Give the team clear, useful reporting on lead quality, cost per qualified lead, lead‑to‑enrolment conversion, cost per enrolment and return on advertising spend
• Work with the team to understand where potential students drop off and how to improve their experience

About you

• At least three years' hands‑on experience managing Meta and Google advertising
• Examples of campaigns you've personally managed and improved
• A good understanding of lead generation, conversion tracking and campaign optimisation
• A practical understanding of Meta's Conversions API, server‑side tracking and CRM integration, including how to use lead‑quality and enrolment data to improve campaigns and spot tracking issues
• Confidence working with GA4, Google Tag Manager and CRM data
• Experience with GoHighLevel, or a willingness to get familiar with it
• The ability to stay organised across multiple campaigns and course dates
• Clear communication, curiosity and the confidence to bring ideas to the table

About us

In Balance Education is an Australian Pilates education company training Mat and Reformer instructors across Australia, New Zealand, Bali and Europe. Courses combine online learning with practical, in‑person training, delivered through a growing network of partner studios and educators. The team works across an international business, with new locations, partnerships and courses continuing to take shape.