Product Marketing Manager

Objective Corporation; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Objective Corporation in Sydney is seeking a Product Marketing Manager to drive the success of our government-focused products, shaping market positioning and GTM strategies for AI solutions and international expansion.

You will lead cross‑functional launches with product, sales and marketing, translate complex features into customer value, create compelling assets, and deliver market intelligence to guide decisions.

Qualifications

• 5-7 years in SaaS product marketing with B2B/B2G experience.
• Able to develop creative marketing activities in relevant markets.
• Deep understanding of buyer journeys, both digital and physical.
• Proven initiative and ability to drive own work outcomes.
• Experience creating marketing assets (videos, playbooks, case studies).
• Social media experience (LinkedIn, blogs, etc.) and SEO/digital strategies helpful.
• Excellent verbal and written communication skills.
• Marketing degree or equivalent; Product Alliance certifications desirable.

Responsibilities

• Lead market analysis and develop GTM plans and positioning.
• Identify target segments and drive lead generation for the Line of Business.
• Develop annual/quarterly plans and track progress with stakeholders.
• Create messaging that differentiates Objective’s products in gov/AI markets.
• Translate complex features into customer value and ensure consistent messaging.
• Oversee marketing content (brochures, case studies, videos, blogs).
• Provide market intelligence to sales, product and corporate marketing.
• Lead launch planning with cross-functional teams and partners.
• Plan field events and campaigns aligned to strategic priorities.
• Deliver demand generation programs and enable sales with assets and training.

Skills

SaaS product marketing

Go-to-market strategy

Lead generation

Content development

Sales enablement

SEO & digital marketing

Buyer journey understanding

Cross-functional collaboration

Verbal & written communication

Education

Marketing degree

Product Alliance Certifications desirable

Tools

SEO tools

Job description

Are you passionate about helping local governments deliver better outcomes for their communities through technology and innovation?

Objective is seeking a motivated and driven Product Marketing Manager to join our growing team in Sydney. Reporting directly to the GVP, Government Solutions - you’ll drive the success of Objective’s products by understanding the market, developing effective communication strategies, and executing impactful marketing campaigns. In addition, you’ll have a strong focus on product launches, positioning AI solutions for government, international market expansion and activating markets with strategic GTM plans.

A day in your role:

• Conduct comprehensive market analysis to understand customer needs, the competitive landscape, and market trends and use this information to develop effective product marketing strategies and positioning.
• Identify target market segments and develop go-to-market plans that align with business goals and drive lead generation for the Line of Business.
• Produce Annual and Quarterly Marketing Plans and monthly reporting (Roadmap, Outputs, Results Budget) to share this information with the wider business.
• Develop a clear and compelling product positioning and messaging that differentiates Objective’s products from competitors in the market. Regularly review this and adapt reflect market and industry changes.
• Translate complex technical features into customer-centric benefits and value propositions and ensure consistency of messaging across all marketing and sales collateral.
• Oversee the content writing for marketing material including product brochures, solution snapshots, case studies, video briefs/scripts, news/blog articles, web content and campaign assets.
• Provide market intelligence and buyer insights to sales, product, and corporate marketing teams.
• Lead the cross functional planning, design, and execution of successful launches and marketing campaigns, by collaborating with product management, sales, and marketing communications, to develop launch plans, create marketing assets, and coordinate promotional activities in collaboration with corporate marketing.
• Plan and execute key field events and campaigns that support our strategic priorities, including key partnerships with industry and strategically aligned organisations.
• Develop and execute demand generation programs, or, where there are Field Marketing resources in the team, work with them to drive product adoption and revenue growth.
• Engage with the corporate marketing team to increase social media and website presence and engagement, ensuring that a buyer can self-serve online and easily access the support and information they need.
• Provide sales teams with the necessary tools (sales presentations, battle cards, product demos), training, and resources (Product Briefs, Solution Overviews, Case Studies) to effectively sell Objective’s products.
• Deliver product training sessions to ensure the sales team has a deep understanding of the product's value proposition and competitive advantages.
• Oversee the lead management process including reporting for the products and Line of Business.

Your skills, experience and beyond:

• 5-7 years of experience in SaaS Product Marketing.
• Experienced in developing and delivering creative and effective marketing activities within relevant markets (B2B or B2G).
• Deep understanding of the buyer’s journey – both digital and physical.
• Proven ability to drive own work and take initiative for outcomes.
• Experienced in creating a range of innovative marketing assets (including videos) and sales tools (presentations, playbooks, competitive analyses, product videos, customer success stories, product demonstrations etc.)
• Experience with social media (Blogging, LinkedIn, Twitter, Google) and its applicability in the enterprise applications market.
• Experience in SEO and digital sales strategies would be useful.
• Exceptional verbal and written skills.
• Applies knowledge of industry business drivers and best practices to marketing operations.
• Tertiary level qualification in Marketing or a related discipline, or equivalent professional experience.
• Product Alliance Certifications desirable.

Why join Objective?

• Be part of a company transforming how local governments operate across the globe.
• Work with passionate, purpose-driven professionals who understand and care about local government.
• Competitive remuneration and professional growth opportunities.
• If you’re ready to make a meaningful impact and help shape the future of local government solutions,

If you do not tick every box, do not let that stop you. We value potential, learning agility, and diverse perspectives just as much as experience, and we encourage you to apply.

At Objective, we recognise and celebrate our diverse team as pivotal to our strong employee engagement and our high-performing culture, underpinned by Our Values.

We are an equal opportunity employer. We do not discriminate based on any protected characteristics or on any other basis prohibited by applicable laws in the regions where we operate.

To ensure a positive experience, please inform our Talent Team of any adjustments or accommodations you may require during the recruitment process, so we can support you effectively.