Audit & Restructure Google Ads Search Campaigns To Reduce Cpa

Botdigit Inc.; Canberra; A distancia; AUD 55.000 - 90.000; Jornada completa

Descripción de la vacante

TransPerfect is looking for a strategic, data-driven SEO Specialist to support our digital department in expanding brands into the Australian market. This freelance role focuses on content strategy, keyword research and technical SEO across global campaigns.

You will work remotely on project-based assignments from Canberra, collaborating with cross-functional teams. Ideal candidates have 2+ years in SEO, PPC experience and proficiency with tools like Screaming Frog, Google Search Console, Ahrefs

Formación

• Native AU English
• Strong technical and onpage SEO knowledge
• Experience with international SEO and localisation
• Familiarity with AI search, LLMs, and prompt engineering
• Proficiency with SEO tools such as Screaming Frog, Google Search Console, Ahrefs, Semrush, or similar

Responsabilidades

• Perform ongoing keyword discovery, expansion, optimisation and audit
• Optimise copy and landing pages for search engine marketing
• Research and implement search engine optimisations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Manage campaign expenses by working within a budget and estimating monthly costs and reconciling discrepancies
• Work with the social media marketing teams to drive SEO in content creation and content programming
• Recommend changes on website team architecture, linking, content and other factors as needed to improve SEO positions
• Execute tests, collect and analyse data and results
• Identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Check search terms, rankings and analytics constantly to monitor the performance of client websites and make recommendations for improvement

Conocimientos

Native AU English

Strong onpage SEO

Technical SEO knowledge

International SEO experience

AI/LLM familiarity

Herramientas

Screaming Frog

Google Search Console

Ahrefs

SEMrush

Descripción del empleo

• What Audit Restructure Google Ads Search Campa...

Showing 44 Audit Restructure Google Ads Search Campaigns To Reduce Cpa jobs in Canberra

Sorry to hear that! What didn’t you like about this job?

Wrong location

Too few details / Lack of information

Job appears outdated

Salary information missing or unclear

Other (please specify).

Please specify...

Verification *

Thank you for your feedback

Your input helps us improve our service.

Ready to turn SEO into measurable business growth?

TransPerfect are looking for a strategic, data-driven SEO Specialist to support their digital department to help global brands expand into the Australian market.

Job description

Job requirements

We're looking for a freelance expert to support businesses expanding into the Australian market. You'll work on a range of SEO and digital visibility projects, helping brands improve their performance across both traditional search engines and emerging AI-powered platforms.

Project types include:

• Technical SEO Audits
• LLM Visibility Audits
• Core Web Vitals, Hreflang & Canonical Reviews
• Content Strategy & Optimisation
• Technical SEO Consulting
• AI Prompt Development
• Website Crawls & SEO Analysis

Ideal experience:

• Native or fluent AU English
• Strong technical and onpage SEO knowledge
• Experience with international SEO and localisation
• Familiarity with AI search, LLMs, and prompt engineering
• Proficiency with SEO tools such as Screaming Frog, Google Search Console, Ahrefs, Semrush, or similar

This is a flexible freelance opportunity with project-based assignments.

Remote

• Canberra , Australian Capital Territory , Australia

Project Management

Freelance

All done!

We are looking for a creative, talented and responsive Search Engine Optimisation (SEO) Strategist who will manage all search engine Optimisation. You will manage all SEO activities such as content strategy, keyword strategy and link building to increase rankings on all major networks search. You will identify strategies and techniques to increase the number of website visitors and obtain a high-ranking placement in the results page of search engines.

Responsibilities:

• Perform ongoing keyword discovery, expansion, optimisation and audit
• Optimise copy and landing pages for search engine marketing
• Research and implement search engine optimisations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Manage campaign expenses by working within a budget and estimating monthly costs and reconciling discrepancies
• Work with the social media marketing teams to drive SEO in content creation and content programming
• Recommend changes on website team architecture, linking, content and other factors as needed to improve SEO positions
• Execute tests, collect and analyse data and results
• Identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Check search terms, rankings and analytics constantly to monitor the performance of client websites and make recommendations for improvement

Qualifications:

• Minimum of 2 years experience and knowledge of SEO
• Has solid experience in managing PPC campaigns across Google, Bing and Yahoo
• Experience in using Ahrefs, Bing Webmaster Tools, Google Ads, SEMrush, etc.
• In-depth experience in using website analytics tools (e