Global Social Media & Campaigns Specialist

Lifely; Melbourne; On-site; AUD 70,000 - 110,000; Full time

Job summary

Lifely in Melbourne is seeking a proactive Marketing Specialist to collaborate with the Marketing Manager on brand and product launches, and to lead Lifely and Cushie social media initiatives across Australia, New Zealand, the USA, Canada and the UK.

You will brief content, manage PR, coordinate with agencies, plan monthly content, and analyze performance to drive growth. The role also interfaces with ecommerce and email teams and may involve influencer activations.

Qualifications

• 3+ years' experience in marketing roles, with a strong focus on social media.
• Degree in marketing, commerce or a related field, or equivalent experience.
• Strong experience in social media management, analysis and content creation, including analytics tools.
• Experience managing integrated marketing campaigns across the full channel mix.
• Experience with PR campaigns, including influencer and brand ambassador campaigns.
• Experience briefing and managing social media or PR agencies.
• Experience in consumer or DTC brands.
• Ability to build and interpret weekly and monthly reporting dashboards.
• Experience working with brand, ecommerce, email and performance marketing teams.
• Experience with content calendar, briefing or workflow tools.
• Comfortable using AI tools to work more efficiently and help drive growth.
• Comfortable being in front of the camera for the occasional piece of content.
• Eligible to work in and currently residing in Australia.
• Experience marketing across multiple international markets is a plus.
• Experience with GA4 and Shopify analytics is a plus.

Responsibilities

• Support the development of our social media strategy and lead its execution across Lifely and Cushie.
• Plan and deliver marketing campaigns across social, website, email and PR.
• Plan monthly content and brief it to our agency and internal team.
• Analyse weekly and monthly performance and share insights.
• Work with performance marketing to supply ad-ready content and refine strategy.
• Liaise with the email team on campaign launches.
• Coordinate with ecommerce to align marketing with site activity and promotions.
• Oversee community management and ensure SLAs are met.
• Assist with events and photoshoots including influencer activations.

Skills

Social media management

Campaign planning

Content briefing

Analytics reporting

Team collaboration

Public relations

Education

Bachelor's degree in Marketing or related field

Tools

Meta Business Suite

TikTok Analytics

GA4

Shopify analytics

Job description

Lifely in Melbourne is seeking a proactive Marketing Specialist to collaborate with the Marketing Manager on brand and product launches, and to lead Lifely and Cushie social media initiatives across Australia, New Zealand, the USA, Canada and the UK.

You will brief content, manage PR, coordinate with agencies, plan monthly content, and analyze performance to drive growth. The role also interfaces with ecommerce and email teams and may involve influencer activations.