Global Social & Content Strategy Lead

The Arnott's Group; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid working

Learning and development

Product allowance

Employee benefits

Job summary

The Arnott's Group is seeking a Social & Content Manager to lead Tim Tam's global social and content strategy from Australia while collaborating with international teams. You will shape how Tim Tam appears across social channels, creators and culture, driving brand love and demand.

You will partner with global teams and agencies to deliver end-to-end social programs, manage creator partnerships, and optimise content using data and insights for impact.

Qualifications

• 7+ years' experience in social media, content, digital marketing or a related field.
• Proven experience developing social and content strategies and delivering end-to-end execution.
• Experience building brands through creators, communities and culturally relevant ideas.
• Strong understanding of social platforms, audience behaviour, content trends and social listening.
• Experience managing agencies and collaborating with cross-functional teams.
• Commercial acumen with the ability to translate data and insights into action.
• Strong communication, presentation and stakeholder management skills.
• Experience working across international markets will be highly regarded.

Responsibilities

• Building and leading Tim Tam's global social and content strategy across channels, creators, communities and culture.
• Producing, capturing and editing distinctive social-first ideas that bring the Tim Tam brand to life in fresh and engaging ways.
• Identifying emerging cultural trends, conversations and opportunities where Tim Tam can play a credible role.
• Planning and executing integrated content calendars across campaigns, PR moments, partnerships, innovation launches, events and retail activations.
• Leading creative, social, media and creator agencies from briefing through to delivery.
• Developing creator and influencer partnerships that increase reach, relevance and advocacy.
• Using social listening, audience insights and performance data to optimise content and uncover new opportunities.
• Partnering with Brand, PR, Insights, Sales and international teams to ensure social thinking is embedded across the broader marketing agenda.
• Presenting strategies, insights and recommendations to senior stakeholders and influencing business decisions.

Skills

Social media

Content strategy

Digital marketing

Agency management

Cross-functional collaboration

Data-driven

Influencer partnerships

Tools

Social listening tools

Job description

The Arnott's Group is seeking a Social & Content Manager to lead Tim Tam's global social and content strategy from Australia while collaborating with international teams. You will shape how Tim Tam appears across social channels, creators and culture, driving brand love and demand.

You will partner with global teams and agencies to deliver end-to-end social programs, manage creator partnerships, and optimise content using data and insights for impact.