Global Social & Content Lead — Tim Tam

The Arnott's Group; Sydney; Hybrid; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Product allowance

Employee benefits

Job summary

The Arnott's Group is seeking a Social & Content Manager to shape Tim Tam's global social and content strategy. You will own the end-to-end agenda in Australia, while collaborating with international teams and agencies to bring the brand to life across priority markets.

You'll lead the social and content calendar, identify cultural opportunities, and manage partnerships with creators and agencies to drive reach, relevance and demand for Tim Tam globally.

Qualifications

• 7+ years' experience in social media, content, digital marketing or a related field.
• Proven experience developing social and content strategies and delivering end-to-end execution.
• Experience building brands through creators, communities and culturally relevant ideas.
• Strong understanding of social platforms, audience behaviour, content trends and social listening.
• Experience managing agencies and collaborating with cross-functional teams.

Responsibilities

• Building and leading Tim Tam's global social and content strategy across channels, creators, communities and culture.
• Producing, capturing and editing distinctive social-first ideas that bring the Tim Tam brand to life in fresh and engaging ways.
• Identifying emerging cultural trends, conversations and opportunities where Tim Tam can play a credible role.
• Planning and executing integrated content calendars across campaigns, PR moments, partnerships, innovation launches, events and retail activations.
• Leading creative, social, media and creator agencies from briefing through to delivery.
• Developing creator and influencer partnerships that increase reach, relevance and advocacy.
• Using social listening, audience insights and performance data to optimise content and uncover new opportunities.
• Partnering with Brand, PR, Insights, Sales and international teams to ensure social thinking is embedded across the broader marketing agenda.
• Presenting strategies, insights and recommendations to senior stakeholders and influencing business decisions.

Skills

Social media strategy

Content strategy

Digital marketing

Agency management

Stakeholder management

Cross-functional collaboration

Creative thinking

Job description

The Arnott's Group is seeking a Social & Content Manager to shape Tim Tam's global social and content strategy. You will own the end-to-end agenda in Australia, while collaborating with international teams and agencies to bring the brand to life across priority markets.

You'll lead the social and content calendar, identify cultural opportunities, and manage partnerships with creators and agencies to drive reach, relevance and demand for Tim Tam globally.