Social Media and Content Manager - Tim Tam

The Arnott's Group; Sydney; Hybrid; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Product allowance

Employee benefits

Job summary

The Arnott's Group is seeking a Social & Content Manager to shape Tim Tam's global social and content strategy. You will own the end-to-end agenda in Australia, while collaborating with international teams and agencies to bring the brand to life across priority markets.

You'll lead the social and content calendar, identify cultural opportunities, and manage partnerships with creators and agencies to drive reach, relevance and demand for Tim Tam globally.

Qualifications

• 7+ years' experience in social media, content, digital marketing or a related field.
• Proven experience developing social and content strategies and delivering end-to-end execution.
• Experience building brands through creators, communities and culturally relevant ideas.
• Strong understanding of social platforms, audience behaviour, content trends and social listening.
• Experience managing agencies and collaborating with cross-functional teams.

Responsibilities

• Building and leading Tim Tam's global social and content strategy across channels, creators, communities and culture.
• Producing, capturing and editing distinctive social-first ideas that bring the Tim Tam brand to life in fresh and engaging ways.
• Identifying emerging cultural trends, conversations and opportunities where Tim Tam can play a credible role.
• Planning and executing integrated content calendars across campaigns, PR moments, partnerships, innovation launches, events and retail activations.
• Leading creative, social, media and creator agencies from briefing through to delivery.
• Developing creator and influencer partnerships that increase reach, relevance and advocacy.
• Using social listening, audience insights and performance data to optimise content and uncover new opportunities.
• Partnering with Brand, PR, Insights, Sales and international teams to ensure social thinking is embedded across the broader marketing agenda.
• Presenting strategies, insights and recommendations to senior stakeholders and influencing business decisions.

Skills

Social media strategy

Content strategy

Digital marketing

Agency management

Stakeholder management

Cross-functional collaboration

Creative thinking

Job description

At The Arnott's Group, you'll find some of Australia's most loved brands, including Arnott's, Tim Tam, Shapes, Jatz, Scotch Finger and Vita-Weat. For more than 160 years, we've been creating delicious moments for consumers across Australia and around the world.

Tim Tam is one of Australia's most iconic brands, but our ambition reaches far beyond our home market. As the brand continues to accelerate growth internationally, we're focused on building cultural relevance, earning attention in new markets and creating meaningful connections with consumers around the world.

We're looking for a Social & Content Manager to help shape the future of Tim Tam. This is a rare opportunity to lead the global social and content strategy for a brand with strong momentum and significant growth ambitions across Australia, the UK and the US. You'll define how Tim Tam shows up across social media, creators, communities and culture, creating work that builds brand love, sparks conversation and drives demand.

Reporting to the Global Brand Lead - Tim Tam, you'll own the end-to-end social and content agenda in Australia while partnering closely with international teams and agency partners to bring the brand to life across priority global markets.

About You

You're curious, confident and plugged into culture.

You instinctively know what's capturing attention, shaping conversations and influencing consumer behaviour. You combine strategic thinking with creative flair and have a track record of turning insights into content people genuinely want to engage with.

You thrive in fast-paced environments, enjoy working across multiple stakeholders and know how to balance brand building with commercial outcomes. Most importantly, you're passionate about creating culturally relevant work that helps brands earn their place in people's lives.

What Your Days Look Like

• Building and leading Tim Tam's global social and content strategy across channels, creators, communities and culture.
• Producing, capturing and editing distinctive social-first ideas that bring the Tim Tam brand to life in fresh and engaging ways.
• Identifying emerging cultural trends, conversations and opportunities where Tim Tam can play a credible role.
• Planning and executing integrated content calendars across campaigns, PR moments, partnerships, innovation launches, events and retail activations.
• Leading creative, social, media and creator agencies from briefing through to delivery.
• Developing creator and influencer partnerships that increase reach, relevance and advocacy.
• Using social listening, audience insights and performance data to optimise content and uncover new opportunities.
• Partnering with Brand, PR, Insights, Sales and international teams to ensure social thinking is embedded across the broader marketing agenda.
• Presenting strategies, insights and recommendations to senior stakeholders and influencing business decisions.

The Ingredients for Success

• 7+ years' experience in social media, content, digital marketing or a related field.
• Proven experience developing social and content strategies and delivering end-to-end execution.
• Experience building brands through creators, communities and culturally relevant ideas.
• Strong understanding of social platforms, audience behaviour, content trends and social listening.
• Experience managing agencies and collaborating with cross-functional teams.
• Commercial acumen with the ability to translate data and insights into action.
• Strong communication, presentation and stakeholder management skills.
• Experience working across international markets will be highly regarded.
• Work on one of Australia's most iconic and loved brands.
• Play a key role in Tim Tam's global growth journey.
• Join a high-performing and collaborative Growth team.
• Hybrid and flexible ways of working.
• Ongoing learning and development opportunities.
• Product allowance and employee benefits.

Our Culture

At The Arnott's Group, our purpose is simple: to create delicious moments. We're proud of our heritage, excited about our future and passionate about building brands that consumers love.

If you're looking for an opportunity to shape culture, influence a global brand's growth and do some of the best work of your career, we'd love to hear from you.

The Arnott’s Group is proud of its delicious and iconic portfolio of brands that continue the legacy begun by the Arnott family in 1865. Created locally, we provide quality, great-tasting food to delight consumers around the world.

The Arnott’s Group is headquartered in Sydney and employs approximately 4,000 people in markets across the Asia Pacific region. This includes manufacturing sites in NSW, QLD, VIC and SA as well as New Zealand, Malaysia and Indonesia.

The Arnott’s Group portfolio includes the iconic Arnott’s brands along with Campbell’s products in Australia, Malaysia, Hong Kong and Japan, a cereal and snacks division called Good Food Partners and the 180 degrees luxury biscuit brand.