Global Performance Marketing Lead — Fashion Brand

All Things Golden Pty Ltd; Melbourne; Híbrido; AUD 90.000 - 140.000; Tempo integral

Benefícios oferecidos por esta vaga

50% staff discount across A.T.G.

20% family and friends discount

Weekly pay cycle

Birthday leave

Staff wellness classes

Discounted practitioner treatments

Focus & Flow initiative

HQ and flagship environment

Regular team events

Personal growth opportunities

Community and people-first culture

Resumo da vaga

All Things Golden Pty Ltd is seeking a Digital Marketing Manager to drive profitable customer acquisition and revenue growth across our digital channels and international markets. You will lead performance marketing strategy, paid media, affiliate partnerships and agency collaborations to optimize CAC, ROAS and overall efficiency.

You’ll work closely with Brand and CRM teams to align acquisition with retention goals, leveraging data-driven insights to inform budget decisions and growth

Qualificações

• 6 to 10 years in digital or performance marketing.
• Proven results running paid social and performance channels.
• Experience managing affiliate programs and external agencies.
• Strong analytical and commercial judgement with attribution, ROAS, CAC, LTV insights.
• Experience with Shopify, GA4 and modern marketing analytics stacks.
• Exposure to international or multi-market campaign management is advantageous.
• Collaborative and commercially minded, supports founder-led decision making.
• Degree in Marketing, Commerce or related field.

Responsabilidades

• Own performance marketing strategy and execution across digital channels.
• Lead paid social with testing cadence on creatives, audiences and offers.
• Run and grow the affiliate program and manage partners and networks.
• Manage external agencies with clear briefs, KPIs and reporting rhythms.
• Reconcile performance across platforms, Shopify and GA4 for reliable reporting.
• Brief Brand Marketing on creative needs for paid channels and asset pipeline.
• Plan and optimize media investment against targets, product launches and inventory.
• Own attribution and spend reporting with CFO for a single source of truth.
• Feed acquisition data into CRM lifecycle flows for retention.
• Expand paid and affiliate activity into new markets and currencies.
• Explore AI and automation to improve targeting and bidding.
• Lead data-driven creative testing to improve acquisition while protecting brand.

Conhecimentos

Digital marketing

Paid social

Analytics & reporting

Multi-market campaigns

Strategic thinking

Collaborative working

Formação

Marketing/Commerce degree

Ferramentas

Shopify

GA4

Descrição da vaga

All Things Golden Pty Ltd is seeking a Digital Marketing Manager to drive profitable customer acquisition and revenue growth across our digital channels and international markets. You will lead performance marketing strategy, paid media, affiliate partnerships and agency collaborations to optimize CAC, ROAS and overall efficiency.

You’ll work closely with Brand and CRM teams to align acquisition with retention goals, leveraging data-driven insights to inform budget decisions and growth