Global Performance Marketing Lead

WelleCo; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Flexible work week

Job summary

WelleCo in Melbourne’s Cremorne is seeking a commercially minded, digitally savvy Performance Marketing Manager to drive paid media strategy across global markets. You’ll collaborate with brand and marketing teams to craft cohesive messaging and growth-focused campaigns, balancing short-term performance with long-term brand equity.

The role reports to the Head of Digital, requires 4+ years in performance marketing and a strong understanding of social platforms, measurement, and creative testing.

Qualifications

• 4+ years in performance marketing and paid media.
• Generalist digital marketing knowledge.
• Strong understanding of digital advertising, social platforms, and measurement.

Responsibilities

• Develop and own the paid media strategy by market and channel.
• Define the full-funnel mix across awareness, consideration and conversion.
• Build annual, quarterly and campaign-level paid plans with budgets.
• Own the paid media budget and allocate by market and funnel stage.
• Manage agency partners, briefs, budgets and optimisation priorities.
• Deliver weekly and monthly performance reporting with insights.
• Partner with eCommerce and Digital for tracking and data integrity.
• Work with Influencer Manager to boost content via paid media.
• Turn brand campaigns into full-funnel paid plans.
• Brief content to audiences and markets based on insights.
• Own the creative testing process and refresh cadence.
• Collaborate with brand leads on messaging and creative direction.
• Assess new platforms and partners for audience fit and scale.
• Identify, test and scale new channels like TikTok and YouTube.

Skills

Performance marketing

Paid media

Digital marketing

Strategy

Tools

TikTok Ads

YouTube Ads

Job description

WelleCo in Melbourne’s Cremorne is seeking a commercially minded, digitally savvy Performance Marketing Manager to drive paid media strategy across global markets. You’ll collaborate with brand and marketing teams to craft cohesive messaging and growth-focused campaigns, balancing short-term performance with long-term brand equity.

The role reports to the Head of Digital, requires 4+ years in performance marketing and a strong understanding of social platforms, measurement, and creative testing.