Brand Marketing Manager

All Things Golden Pty Ltd; Melbourne; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Staff discount 50%

Family discount 20%

Weekly pay

Birthday leave

Wellness classes

Discounted treatments

Focus & Flow program

HQ office in Hawthorn East

Team events

Career development

People-first culture

Job summary

All Things Golden is seeking a Brand Marketing Manager to bring brand strategy to life across campaigns, content, PR and partnerships. You will lead day-to-day brand initiatives, collaborating with Design, Product, Digital Marketing and CRM to ensure a consistent and compelling brand experience across our digital channels, flagship store and integrated wellness studio.

Reporting to the CMO, you will translate strategy into experiences that deepen engagement, build equity and drive sustainable

Qualifications

• 6+ to 10 years in brand or marketing roles, ideally fashion, activewear, lifestyle or wellness.
• Proven delivery of campaigns, content, PR and partnerships end to end.
• Experience with influencer, ambassador and collaboration programs.
• Exposure to physical retail activations or events.
• Strong commercial awareness and ability to connect brand activity to engagement and commercial outcomes.

Responsibilities

• Plan and deliver integrated campaigns and GTM launches with Product and Design.
• Own brand voice and creative consistency across customer touchpoints; lead social content strategy.
• Lead owned social content strategy and production to strengthen storytelling and assets.
• Deliver PR strategy and media relationships to build credibility and reach.
• Manage influencer, ambassador and brand collaboration programs end to end.
• Plan and run flagship store events and wellness studio programming.
• Collaborate with Performance Marketing to create assets for paid channels.
• Manage agencies and talent with briefs, budgets and delivery.
• Track brand health and campaign performance to inform future activity.
• Collaborate with CMO and cross-functional teams balancing ownership with collaboration.

Skills

Brand marketing

Campaign delivery

Influencer programs

Retail activations

Brand strategy

Cross-functional collaboration

Content strategy

Education

Bachelor's degree in Marketing or related field

Job description

All Things Golden is an Australian fashion and lifestyle brand focused on creating elevated wardrobe foundations designed to be worn, lived in and loved for years to come. With a strong focus on quality, intentional design and thoughtful storytelling, we are building more than a fashion brand - we are creating a community and customer experience that feels deeply considered, inspiring and human. As we continue to grow both locally and globally, we are looking for people who are excited by the intersection of creativity, commerce and meaningful brand building.

About All Things Golden

All Things Golden is an Australian fashion and lifestyle brand focused on creating elevated wardrobe foundations designed to be worn, lived in and loved for years to come. With a strong focus on quality, intentional design and thoughtful storytelling, we are building more than a fashion brand - we are creating a community and customer experience that feels deeply considered, inspiring and human. As we continue to grow both locally and globally, we are looking for people who are excited by the intersection of creativity, commerce and meaningful brand building.

Role Purpose

The Brand Marketing Manager is responsible for bringing All Things Golden’s brand strategy to life, building brand awareness, strengthening customer connection and supporting sustainable business growth across all customer touchpoints.

Reporting to the Chief Marketing Officer (CMO), the role leads the day-to-day execution of brand marketing initiatives, including campaigns, content, public relations, activations and partnerships, ensuring a consistent and compelling brand experience across All Things Golden’s digital channels, flagship retail store and integrated wellness studio.

Working closely with Design, Product, Digital Marketing and CRM, the role ensures brand activity is creatively considered, commercially effective and aligned with All Things Golden’s positioning, values and broader business objectives.

Through a combination of creative judgement, hands on execution and commercial awareness, the Brand Marketing Manager translates brand strategy into meaningful customer experiences that build brand equity, deepen engagement and contribute to All Things Golden’s long term success.

Key Responsibilities

• Plan and deliver integrated campaigns and GTM launches, working with Product and Design so brand moments align to the drop calendar
• Own brand voice, tone and creative consistency across all customer touchpoints, partnering with the CMO and Founder to translate brand strategy into cohesive, distinctive and commercially relevant storytelling.Lead social content strategy and production, building a content engine that feeds both brand and performance channels
• Lead owned social content strategy and production, building a consistent, insight-led content engine that strengthens brand storytelling, builds community and supplies high-quality creative assets for both organic and paid channels in partnership with Digital.
• Deliver PR strategy and media relationships that build brand credibility and earned reach
• Manage influencer, ambassador and brand collaboration programs, from sourcing and negotiation through to content delivery and measurement
• Plan and run physical activations, flagship store events and wellness studio programming that bring the brand to life on-premise
• Collaborate with the Performance Marketing Manager to create steady pipeline of high-quality creative assets for paid and performance channels
• Manage creative, PR and production agencies and talent, including briefs, budgets and delivery
• Track and report on brand health, campaign performance and customer engagement, using insights to improve future activity and understand the contribution of brand initiatives to commercial outcomes.
• Collaborate with the CMO, Founder and cross-functional teams, balancing clear ownership of brand delivery with a collaborative working style

Experience & Skills

• 6 to 10 years in brand or marketing roles, ideally in fashion, activewear, lifestyle or wellness
• Proven delivery of campaigns, content, PR and partnerships end to end
• Experience with influencer, ambassador and collaboration programs
• Exposure to physical retail activations or events
• Strong commercial awareness, with the ability to connect brand activity to customer engagement, growth and commercial outcomes while maintaining brand integrity.
• Strong creative judgement and sharp attention to detail
• Collaborative, high EQ and comfortable working alongside Founder-led decision making
• Degree in Marketing, Communications, Commerce or a related field

Key Details

• Employment type: Full time position
• Working Days: Monday - Friday
• Start Date: Immediate start
• Working Arrangement: Hybrid working, predominantly in office
• Location: Hawthorn East, Melbourne VIC

Perks

• 50% staff discount across A.T.G. collections
• 20% family and friends discount
• Weekly pay cycle
• Birthday leave
• Access to staff wellness classes within our in-house studio space
• Discounted practitioner treatments within our wellness residency rooms
• Our weekly “Focus & Flow” initiative supports uninterrupted deep work, creativity and autonomy
• Work from our thoughtfully designed Hawthorn East HQ and flagship environment
• Regular team events and connection experiences
• Opportunities for personal growth, learning and career development
• Be part of a fast-growing Australian brand with a strong community and people-first culture