Performance Marketing Manager

WelleCo; Melbourne; Presencial; AUD 90.000 - 130.000; Tempo integral

Benefícios oferecidos por esta vaga

Competitive salary

Flexible work week

Resumo da vaga

WelleCo in Melbourne’s Cremorne is seeking a commercially minded, digitally savvy Performance Marketing Manager to drive paid media strategy across global markets. You’ll collaborate with brand and marketing teams to craft cohesive messaging and growth-focused campaigns, balancing short-term performance with long-term brand equity.

The role reports to the Head of Digital, requires 4+ years in performance marketing and a strong understanding of social platforms, measurement, and creative testing.

Qualificações

• 4+ years in performance marketing and paid media.
• Generalist digital marketing knowledge.
• Strong understanding of digital advertising, social platforms, and measurement.

Responsabilidades

• Develop and own the paid media strategy by market and channel.
• Define the full-funnel mix across awareness, consideration and conversion.
• Build annual, quarterly and campaign-level paid plans with budgets.
• Own the paid media budget and allocate by market and funnel stage.
• Manage agency partners, briefs, budgets and optimisation priorities.
• Deliver weekly and monthly performance reporting with insights.
• Partner with eCommerce and Digital for tracking and data integrity.
• Work with Influencer Manager to boost content via paid media.
• Turn brand campaigns into full-funnel paid plans.
• Brief content to audiences and markets based on insights.
• Own the creative testing process and refresh cadence.
• Collaborate with brand leads on messaging and creative direction.
• Assess new platforms and partners for audience fit and scale.
• Identify, test and scale new channels like TikTok and YouTube.

Conhecimentos

Performance marketing

Paid media

Digital marketing

Strategy

Ferramentas

TikTok Ads

YouTube Ads

Descrição da vaga

Where wellness starts from within and not just on the skin.

At WelleCo, we believe wellness empowers people to live the life they've only dreamed of – by feeling strong, vibrant, capable and confident. Whilst the world has been transfixed on the external offerings that skincare and cosmetics can bring, WelleCo has remained true to our founder Elle Macpherson’s original proposition of the natural wellness journey being our greatest health & beauty tool.

A pioneer of plant-based nutritional greens and powders, WelleCo is a globally recognized wellness brand founded in 2014 by Australia's own Elle Macpherson on the premise that the body will heal itself given the right nutrients and environment. Offering a curated collection of natural wellness solutions designed to empower women to own their wellness journey, the brand was ahead of its time as an early entrant to the now thriving ingestible beauty market. With a loyal home grown & international community spanning ecommerce, subscription, pharmacy, health retail, and marketplace channels, WelleCo is ready to remind the world who it is!

As WelleCo enters its next phase of global growth, we are on the hunt for a commercially minded, digitally savvy, beauty/wellness loving Performance Marketing Manager to help drive the paid media strategy, performance and audience growth across our global markets to spread our message of welle-ness.

Reporting to the Head of Digital, in this new role you will work closely with the brand and marketing team members to ensure a cleverly curated cohesive message is always on show to a growing community, in addition to enjoying the following mix of responsibilities:

Reporting to the in this new role you will work closely with the brand and marketing team members to ensure a cleverly curated cohesive message is always on show to a growing community, in addition to enjoying the following mix of responsibilities:

• Develop and own the paid media strategy by market and channel, aligned to the annual marketing plan and to revenue, new customer and subscriber targets
• Define the full-funnel mix across awareness, consideration and conversion, balancing short-term returns with long-term brand growth
• Build annual, quarterly and campaign-level paid plans with clear objectives, audiences, budgets and measures, identifying growth opportunities where possible
• Own the paid media budget, including allocation by market, channel and funnel stage
• Manage agency partners, including briefs, budgets, pacing and optimisation priorities.
• Deliver weekly and monthly performance reporting with clear insights, actions and forecasts
• Partner with eCommerce and Digital to ensure tracking, attribution and data integrity across platforms and markets
• Work with the Influencer Manager to boost the best-performing creator content through paid media, such as creator-licensed or partnership ads, alongside brand content from Brand & Social.
• Turn brand and quarterly campaigns, product launches and promotions into full-funnel paid plans
• Brief content targeted to specific audiences, products and markets, based on performance and customer insights
• Own the creative testing process and refresh cadence, tracking performance and fatigue, and refreshing, adapting and scaling winning content across all markets
• Collaborate with brand leads on campaign messaging and creative direction so that paid creative is both on brand and high performing
• Assess new platforms, formats and partners on audience fit, scale and expected return.
• Identify, test and scale new paid channels such as TikTok and YouTube, with clear test plans and success criteria.

This is an exciting opportunity to shape our global paid media strategy, partnering with a passionate and driven brand & digital marketing team to support the growth of one of the world's leading wellness brands.

If you have at least 4 years' experience in performance marketing and paid media, and generalist digital marketing, and can bring a strong understanding of digital advertising, social media platforms, audience targeting and performance measurement, then we’d love to hear from you. Equally comfortable with strategy and analysis, turning business objectives into media recommendations while using data and insights to continuously improve performance, you are action and results-oriented, an excellent communicator and team player, and thrive on showcasing the magic of your marketing craft.

Based at WelleCo HQ in Melbourne’s coolest pocket Cremorne, you will join a team of passionate, hands-on, dedicated employees who work collaboratively in an open space across a flexible work week. You will be rewarded with a competitive & attractive salary package, in addition to some glowing benefits, not to mention the rare opportunity to contribute your expertise and passion to an Australia (globally recognised) pioneering wellness brand within a thriving industry, embarking on its next phase of growth.