Global Marketing Data Lead — AI & Insights Architect

Tourism Australia; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Tourism Australia is seeking a Global Data Manager to own our marketing data ecosystem end to end, from architecture to governance, reporting and insight across markets. This hands-on role will build and maintain data and reporting solutions, lead AI-driven search initiatives, and coordinate with agencies and vendors to scale capabilities in a matrix environment.

Reporting to the General Manager, Digital & Marketing Operations, you'll collaborate with Analytics, Strategy & Research, technology

Qualifications

• Hands-on and technical background before moving into data leadership.
• Experience in a matrix organization with influence beyond direct reporting.
• Genuine curiosity about AI-driven search, structured data and measurement.
• Clear, defensible decision making and strong written/verbal communication.
• Ability to bring SME inputs and collaborate when needed.

Responsibilities

• Lead the marketing data strategy, including architecture, governance and platform builds.
• Own and maintain our owned-platform data sources, documented and operational.
• Lead data governance and integration for new systems and initiatives.
• Review and select tools that build TA's marketing data practice.
• Own agency/vendor relationships and transfer knowledge to the team.
• Run smaller data and technical initiatives end-to-end.
• Document processes behind data work to build self-sufficient capability.
• Lead our approach to AI-driven search and discovery.
• Work in an energetic team and matrix environment.

Skills

Data governance

Data architecture

Stakeholder management

Matrix leadership

AI curiosity

Tools

Adobe Analytics

GA4

Power BI

Job description

Tourism Australia is seeking a Global Data Manager to own our marketing data ecosystem end to end, from architecture to governance, reporting and insight across markets. This hands-on role will build and maintain data and reporting solutions, lead AI-driven search initiatives, and coordinate with agencies and vendors to scale capabilities in a matrix environment.

Reporting to the General Manager, Digital & Marketing Operations, you'll collaborate with Analytics, Strategy & Research, technology