Global Data Manager

Tourism Australia; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Tourism Australia is seeking a Global Data Manager to own our marketing data ecosystem end to end, from architecture to governance, reporting and insight across markets. This hands-on role will build and maintain data and reporting solutions, lead AI-driven search initiatives, and coordinate with agencies and vendors to scale capabilities in a matrix environment.

Reporting to the General Manager, Digital & Marketing Operations, you'll collaborate with Analytics, Strategy & Research, technology

Qualifications

• Hands-on and technical background before moving into data leadership.
• Experience in a matrix organization with influence beyond direct reporting.
• Genuine curiosity about AI-driven search, structured data and measurement.
• Clear, defensible decision making and strong written/verbal communication.
• Ability to bring SME inputs and collaborate when needed.

Responsibilities

• Lead the marketing data strategy, including architecture, governance and platform builds.
• Own and maintain our owned-platform data sources, documented and operational.
• Lead data governance and integration for new systems and initiatives.
• Review and select tools that build TA's marketing data practice.
• Own agency/vendor relationships and transfer knowledge to the team.
• Run smaller data and technical initiatives end-to-end.
• Document processes behind data work to build self-sufficient capability.
• Lead our approach to AI-driven search and discovery.
• Work in an energetic team and matrix environment.

Skills

Data governance

Data architecture

Stakeholder management

Matrix leadership

AI curiosity

Tools

Adobe Analytics

GA4

Power BI

Job description

At Tourism Australia, we know and love this land. We also know our people are our strength, their different experiences and backgrounds are the key to Tourism Australia's success. Every day we share our passion with the world, sharing the story of Australia and our 65,000 years of Aboriginal and Torres Strait Islander cultures. We are just as passionate about creating an incredible culture at Tourism Australia, recognizing and supporting the individuality of our people, in an environment where we learn and grow together.

Tourism Australia markets one of the most desired destinations on Earth, and data is what makes that marketing work. We're looking for a Global Data Manager to own our marketing data ecosystem end to end: architecture, governance, reporting and insight, across every market we operate in.

This is a hands-on role. You'll build and maintain data and reporting solutions directly, and direct agency and vendor delivery for work at scale, staying inquisitive enough to check what comes out the other end before anyone reports on it. You'll also help lead our approach to AI-driven search and discovery, keeping our content and data structured for machine readability, an area still being defined industry-wide.

Reporting to the General Manager, Digital & Marketing Operations, you'll operate in a genuine matrix: no direct reports of your own, but a network of people across the business, Analytics, Strategy & Research, technology and delivery, who you'll need to align and bring with you rather than direct. You'll know when to pull in the right SME and work collaboratively, and when to just get on with it solo.

What you'll do

• Lead and implement the marketing data strategy, including architecture, governance and platform builds
• Own and maintain our owned-platform data sources, keeping them documented and effectively operational
• Take the lead role in data governance and integration for new systems, platforms and initiatives
• Review and select the tools that build TA's marketing data practice
• Own key agency and vendor relationships, and lead the transfer of their technical and historical knowledge into our own team
• Run smaller data and technical initiatives independently, end to end
• Ensure the processes and decisions behind our data work are clearly documented, building lasting, self-sufficient capability across the team
• Lead our approach to AI-driven search and discovery
• Work in an energetic team, and matrix environment

Let’s talk about you

At Tourism Australia, we believe that creating a strong, healthy, and positive culture, is the secret to making extraordinary things happen. What will set you apart from the crowd and ensure your success in the role? To succeed in this role, your profile will demonstrate the following knowledge and skills.

• Deep, hands-on expertise in Adobe Analytics, GA4 and Power BI (or equivalent). This isn't a role for delegating the tools.
• A background that started hands-on and technical before moving into broader data leadership.
• Comfort operating in a matrix, influencing and getting outcomes from people who don't report to you.
• Genuine curiosity about AI-driven search, structured data, and how brands get measured in AI-generated results.
• Ability to bring clarity to ambiguity, and turn it into clean, documented, defensible decisions.
• Strong communication skills, written and verbal, with a knack for building interpersonal relationships that get good outcomes.
• Judgement to know when a task needs SME input and collaboration, and when to run with it independently.

About us

Our values are the start of our cultural story. They determine who we are today and who we will be tomorrow. We bring our values to life through the way we behave every day. Our values are:

• We think big and without borders... We have a proud history of doing innovative and ground-breaking work. And we're not done yet.
• We make each other better... We're one team. We value diversity and listen to all opinions before aligning on the best way forward, but robust discussion makes our work stronger.
• We do the right thing... We are respectful of communities, cultures, and the earth we all inhabit, and take our responsibility to care for all three seriously.
• We only do work that makes a difference... There's so much we can do, and want to do, but we focus on the things that will add the most value to our industry.
• We're obsessed with telling the Australian story... We're passionate about Australia, her land, nature, people, and culture. And We're proud of our role in sharing her story with the world.

Tourism Australia is an Equal Opportunity Employer dedicated to providing an inclusive workplace where everyone feels a sense of belonging and connection including those with disabilities. We embrace individuals with diverse backgrounds, perspectives and experiences.

Applications close Friday, 2 October 2026.