Global Marketing Data Lead

Clicks IT Recruitment; Sydney; On-site; AUD 150,000 - 195,000; Full time

Job summary

Tourism Australia is seeking a Global Data Manager to own and evolve the global marketing data function across the organisation. The role sits at the intersection of marketing, analytics, digital platforms, technology and stakeholder management.

You will lead data governance, build scalable reporting solutions and manage agency/vendor relationships to deliver trusted, actionable data for global decision making.

Qualifications

• Strong experience in marketing data, analytics, or digital data management.
• Hands-on expertise with industry tools (Adobe Analytics, GA4, Power BI).
• Experience in Azure environments and data governance.

Responsibilities

• Lead & implement Tourism Australia’s marketing data strategy, including architecture, governance and platform building.
• Own & maintain marketing data across digital platforms and customer touchpoints.
• Take the lead role in data governance and integration for new systems, platforms and initiatives.
• Review and select the tools that build TA's marketing data practice.
• Ensure data is accurate, governed, documented, and fit for reporting.
• Build and enhance reporting solutions and dashboards.
• Own key agency and vendor relationships, and transfer knowledge to Tourism Australia’s team.
• Run smaller data and technical initiatives end-to-end.
• Document processes and decisions to build self-sufficient capability.
• Lead Tourism Australia’s approach to AI-driven search and discovery.

Skills

Adobe Analytics

GA4

Power BI

Azure

Job description

Tourism Australia is seeking a Global Data Manager to own and evolve the global marketing data function across the organisation. The role sits at the intersection of marketing, analytics, digital platforms, technology and stakeholder management.

You will lead data governance, build scalable reporting solutions and manage agency/vendor relationships to deliver trusted, actionable data for global decision making.