Global Marketing Data Architect & AI-Driven Insights

TA Associates, Inc.; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Tourism Australia is seeking a Global Data Manager to own the marketing data ecosystem end to end—architecture, governance, reporting and insights across markets. This hands-on role requires building data and reporting solutions, guiding agencies and vendors, and driving AI‑driven search and discovery.

You'll report to the General Manager, Digital & Marketing Operations, operating in a matrix with cross‑functional partners across Analytics, Strategy & Research and technology.

Qualifications

• Hands-on expertise in Adobe Analytics, GA4 and Power BI.
• Experience transitioning from technical work to data leadership.
• Comfort operating in a matrix organization and influencing without direct reports.

Responsibilities

• Lead the marketing data strategy, including architecture, governance and platform builds.
• Own and maintain TA's owned-platform data sources with documentation and operability.
• Oversee data governance and integration for new systems and initiatives.
• Review and select tools for TA's marketing data practice.
• Manage agency and vendor relationships and knowledge transfer to the team.
• Run smaller data and technical initiatives end-to-end.
• Document processes and decisions to build self-sufficient capability.
• Lead AI-driven search and discovery initiatives.

Skills

Hands-on data engineering

Matrix leadership

Strong communication

AI-driven search curiosity

Tools

Adobe Analytics

GA4

Power BI

Job description

Tourism Australia is seeking a Global Data Manager to own the marketing data ecosystem end to end—architecture, governance, reporting and insights across markets. This hands-on role requires building data and reporting solutions, guiding agencies and vendors, and driving AI‑driven search and discovery.

You'll report to the General Manager, Digital & Marketing Operations, operating in a matrix with cross‑functional partners across Analytics, Strategy & Research and technology.