Global Data Manager

Clicks IT Recruitment; Sydney; On-site; AUD 150,000 - 195,000; Full time

Job summary

Tourism Australia is seeking a Global Data Manager to own and evolve the global marketing data function across the organisation. The role sits at the intersection of marketing, analytics, digital platforms, technology and stakeholder management.

You will lead data governance, build scalable reporting solutions and manage agency/vendor relationships to deliver trusted, actionable data for global decision making.

Qualifications

• Strong experience in marketing data, analytics, or digital data management.
• Hands-on expertise with industry tools (Adobe Analytics, GA4, Power BI).
• Experience in Azure environments and data governance.

Responsibilities

• Lead & implement Tourism Australia’s marketing data strategy, including architecture, governance and platform building.
• Own & maintain marketing data across digital platforms and customer touchpoints.
• Take the lead role in data governance and integration for new systems, platforms and initiatives.
• Review and select the tools that build TA's marketing data practice.
• Ensure data is accurate, governed, documented, and fit for reporting.
• Build and enhance reporting solutions and dashboards.
• Own key agency and vendor relationships, and transfer knowledge to Tourism Australia’s team.
• Run smaller data and technical initiatives end-to-end.
• Document processes and decisions to build self-sufficient capability.
• Lead Tourism Australia’s approach to AI-driven search and discovery.

Skills

Adobe Analytics

GA4

Power BI

Azure

Job description

Clicks is proud to partner with Tourism Australia and we are seeking an experienced Global Data Manager to lead and evolve the global marketing data ecosystem. This is a highly visible role that sits at the intersection of marketing, analytics, digital platforms, technology, and stakeholder management. We're looking for someone who can combine deep technical expertise with strong commercial judgement and communication skills. You will be the owner of Tourism Australia's marketing data function, ensuring data is accurate, trusted, actionable, and driving better business decisions across our global operations.

About Tourism Australia

Tourism Australia markets one of the most desired destinations on Earth, and data is what makes that marketing work. With teams operating across Australia and 11 international markets, Tourism Australia combine marketing, technology, and data to connect millions of travellers with authentic Australian experiences.

Known for its collaborative culture, Tourism Australia values curiosity, diversity of thought, innovation, and meaningful work that delivers real impact for the Australian tourism industry.

About the Role

This is a hands-on role. You'll build and maintain data and reporting solutions directly, and direct agency and vendor delivery for work at scale, staying inquisitive enough to check what comes out the other end before anyone reports on it. You'll also help lead our approach to AI-driven search and discovery, keeping our content and data structured for machine readability, an area still being defined industry-wide.

Reporting to the General Manager, Digital & Marketing Operations, you'll operate in a genuine matrix: no direct reports of your own, but a network of people across the business, Analytics, Strategy & Research, technology and delivery, who you'll need to align and bring with you rather than direct. You'll know when to pull in the right SME and work collaboratively, and when to just get on with it solo.

Key Responsibilities

• Lead & implement Tourism Australia's marketing data strategy,including architecture, governance and platform building.
• Own & maintain marketing data across digital platforms and customer touchpoints.
• Take the lead role in data governance and integration for new systems, platforms and initiatives
• Review and select the tools that build TA's marketing data practice
• Ensure data is accurate, governed, documented, and fit for reporting.
• Build and enhance reporting solutions and dashboards.
• Own key agency and vendor relationships, and lead the transfer of their technical and historical knowledge into Tourism Australia’s own team
• Run smaller data and technical initiatives independently, end to end
• Ensure the processes and decisions behind Tourism Australia’s data work are clearly documented, building lasting, self-sufficient capability across the team
• Lead Tourism Australia’s approach to AI-driven search and discovery

Essential Experience

• Strong experience in marketing data, analytics, or digital data management.
• Deep, hands-on expertise in Adobe Analytics, GA4 and Power BI (or equivalent). This isn't a role for delegating the tools.
• Experience working in Azure environments.
• Knowledge of data governance, digital measurement, and reporting frameworks.
• Experience managing agencies and external vendors.
• Excellent communication and stakeholder engagement skills.

What We're Looking For

• Experience working within matrix organisations.
• Technical depth combined with commercial and strategic thinking.
• A background that started hands-on and technical before moving into broader data leadership.
• Comfort operating in a matrix, influencing and getting outcomes from people who don't report to you.
• Strong presentation and storytelling skills, particularly through PowerPoint and executive-level reporting.
• A genuine curiosity about data, technology, and continuous improvement.
• Resilience, adaptability, and the ability to thrive in a fast-paced environment.
• Ability to bring clarity to ambiguity, and turn it into clean, documented, defensible decisions.
• The confidence to operate autonomously and make informed decisions, knowing know when a task needs SME input and collaboration, and when to run with it independently.

Why Join Tourism Australia?

• Work for one of Australia's most recognised and respected brands.
• Collaborate with teams in international offices.
• Access learning and development opportunities, including cross-cultural training.
• Enjoy additional leave benefits and ongoing career development opportunities.
• Play a key role in shaping the future of Tourism Australia's global marketing and data capabilities.

We provide reasonable adjustments, including alternate formats to the recruitment process for individuals with a disability. If you require an adjustment to be made during the recruitment process, please call 1300 254 *** or email ***********@clicks.com.au

At Clicks we embrace diversity, inclusion and equal opportunity. First Nations people are encouraged to apply.