Customer & Marketing Data Strategy Lead

Accenture Australia; Melbourne; On-site; AUD 140,000 - 180,000; Full time

Job summary

Accenture Australia seeks a Customer & Marketing Data & AI Associate Manager in Melbourne to lead defined workstreams from problem definition to recommendations and implementation. You will develop data strategies aligned with client priorities, translate complex data into actionable insights, and collaborate with cross-functional teams to deliver data-driven marketing solutions.

You will mentor junior team members and contribute to business development, with opportunities to apply Generative AI

Qualifications

• Demonstrated experience in a consulting, data, analytics or business environment.
• Strong analytical capability translating data and business problems into insights.
• Hands-on experience with SQL, Python and/or R and data visualisation tools such as Tableau and Power BI.
• Experience delivering customer analytics, segmentation, personalisation or marketing analytics.
• Experience managing defined project workstreams with stakeholders.
• Strong communication and stakeholder management skills.
• Experience supporting business development with proposals and client-facing deliverables.
• Interest in emerging Data & AI technologies and their practical applications.

Responsibilities

• Lead and deliver defined workstreams across customer and marketing Data & AI engagements, from problem definition and analysis through to recommendations and implementation.
• Develop customer and marketing data strategies aligned to client priorities, helping organisations increase adoption and maximise value from their data and AI investments.
• Analyse and synthesise complex business and data challenges, translating findings into clear recommendations, strategic roadmaps and actionable outcomes.
• Design and deliver initiatives across areas such as customer segmentation, personalisation, predictive modelling, customer analytics and AI-enabled marketing.
• Work directly with client stakeholders to understand business requirements, shape solutions and communicate insights and recommendations effectively.
• Collaborate with cross-functional teams across strategy, data, technology, marketing and experience to deliver integrated, data-driven solutions.
• Build and maintain trusted client relationships, taking ownership for high-quality delivery and consulting excellence across assigned workstreams.
• Support and contribute to business development activities, including proposals, client presentations, points of view and solution development.
• Identify opportunities to apply emerging Data & AI capabilities, including Generative AI, to improve customer, marketing and operational outcomes.
• Support and guide junior team members, contributing to capability development and knowledge sharing across the practice.

Skills

SQL

Python

R

Tableau

Power BI

Customer analytics

Segmentation

Personalisation

Predictive modelling

Marketing analytics

Stakeholder management

Project management

Consulting experience

Generative AI interest

Job description

Accenture Australia seeks a Customer & Marketing Data & AI Associate Manager in Melbourne to lead defined workstreams from problem definition to recommendations and implementation. You will develop data strategies aligned with client priorities, translate complex data into actionable insights, and collaborate with cross-functional teams to deliver data-driven marketing solutions.

You will mentor junior team members and contribute to business development, with opportunities to apply Generative AI