Data-Driven Marketing Lead for Hospitality Growth

Placed Recruitment; Sydney; On-site; AUD 119,000 - 161,000; Full time

Benefits offered by this job

Four‑day work week

Senior-level salary package

50% discount across venues

Dining credits

Job summary

Placed Recruitment is seeking a Marketing Manager for a leading hospitality group in Sydney. You will drive commercial marketing across pubs, bars, restaurants and entertainment venues with a data-led approach.

You will own the marketing function, partner with senior leadership, and translate customer and trading data into venue-specific campaigns. Paid digital activity (Meta and Google) will be a core focus, with analytics guiding decisions.

Qualifications

• Experience turning brand activity into customer behaviour in hospitality/multi-site settings.
• Strong analytics, data-driven decision making, and campaign optimization.
• Ability to lead cross-functional teams and own the marketing function.

Responsibilities

• Own the marketing strategy across the portfolio of venues.
• Translate insights from customer data, booking patterns and campaign performance into venue plans.
• Lead paid digital activity (Meta, Google) and measure KPI impact.

Skills

Marketing strategy

Digital advertising

Analytics

Hospitality experience

Tools

Meta Ads

Google Ads

Analytics platforms

Job description

Placed Recruitment is seeking a Marketing Manager for a leading hospitality group in Sydney. You will drive commercial marketing across pubs, bars, restaurants and entertainment venues with a data-led approach.

You will own the marketing function, partner with senior leadership, and translate customer and trading data into venue-specific campaigns. Paid digital activity (Meta and Google) will be a core focus, with analytics guiding decisions.