Hands-on CRM Campaign Engineer: Email & SMS

ING; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Discounted ING Health Insurance

Rest Day

IMPACT day

Job summary

ING is expanding its in-house CRM Marketing Automation team in Australia and is seeking a hands-on Marketing CRM Automation Specialist to design, build and execute personalised communications at scale across email and SMS.

You'll own end-to-end campaigns, creating sustainable templates and processes that improve efficiency and engagement, while partnering with stakeholders to translate requirements into effective customer experiences.

Qualifications

• HTML skills with proven experience building email communications.
• Experience with customer engagement platforms (Braze, Zeta, Marigold, Adobe Campaign, SFMC, Marketo or similar).
• Highly organized, delivery-focused with ability to own workloads and meet deadlines.
• Strong testing/QA and problem-solving capabilities.
• SQL and analytical skills are advantageous.

Responsibilities

• Design, build, test and deploy personalised email and SMS communications.
• Create reusable templates and assets for efficient campaign delivery.
• Manage end-to-end communication builds: audience selection, dynamic content, data flows, and execution.
• Collaborate with stakeholders to translate requirements into effective customer communications.
• Continuously improve templates, processes and platform best practices.

Skills

HTML

SQL

Analytics

Delivery focused

Tools

Braze

Zeta

Marigold

Adobe Campaign

SFMC

Marketo

Job description

ING is expanding its in-house CRM Marketing Automation team in Australia and is seeking a hands-on Marketing CRM Automation Specialist to design, build and execute personalised communications at scale across email and SMS.

You'll own end-to-end campaigns, creating sustainable templates and processes that improve efficiency and engagement, while partnering with stakeholders to translate requirements into effective customer experiences.